FBS (Mexico) - Marketing Decision Scientist

Farmers Group Inc.; México; Remote; MXN 600,000 - 900,000; Full time

Job summary

Farmers Group Inc. in Mexico is seeking a Marketing Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing and causal inference. You will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

The role requires strong analytics skills and fluency in English. The team focuses on measurement models and performance reporting to guide strategic decisions.

Qualifications

• Bachelor's degree in a technical field.
• 3+ years of analytics and/or data science experience.
• Experience with causal inference tools (Difference-in-Differences, synthetic controls, propensity score matching).
• Experience with experimental design and incrementality testing.
• Proficiency in R or Python, SQL, and Power BI.
• Fluency in English.

Responsibilities

• Planning and implementing incrementality tests.
• Developing other forms of marketing measurement to provide a full picture of marketing effectiveness.
• Communicating results to leadership and stakeholders.

Skills

Fluency in English

Education

Bachelor's degree in a technical field

Tools

R or Python

SQL

Power BI

Job description

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FBS (Mexico) - Marketing Decision Scientist

36700

Farmers– where ambition meets opportunity.

Farmers is known for more than its unforgettable jingle – it’s a team with a passion for purpose and making a real difference in people’s lives. Farmers employees deliver peace of mind when it matters most. The organization’s results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on the team. Farmers employees tackle challenges head‑on, learn from every experience and measure their impact on the customers who trust them.

Join usand help power the success of Farmers. As a team member, you’ll collaborate with Farmers’ award‑winning workforce, benefit from a culture of innovation and support and contribute to their mission of delivering protection and peace of mind to millions of U.S. customers.

We are seeking a Marketing Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing, causal inference, and advanced analytics. This role will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

Team Function

The Media Measurement & Analytics team supports the media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions. The team executes incrementality tests, builds measurement models, and reports on performance.

Role Description

This role will be responsible for:

• Planning and implementing incrementality tests
• Developing other forms of marketing measurement to provide a full picture of marketing effectiveness.
• Communicating results to leadership and stakeholders.

The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of seniority, from entry-level to C‑suite. They will be able to clearly communicate actionable insights that will improve marketing efficiency.

Education Requirements

Bachelor’s degree in a technical field.

Experience Requirements

• Experience applying causal inference tools (Difference-in-Differences, synthetic controls, propensity score matching) to real-life problems.
• Experience with experimental design and incrementality testing.
• At least 3 years of experience in Analytics and/or Data Science.
• Experience working with large and complex datasets.
• Working knowledge of R or Python, SQL, and Power BI.
• Fluency in English

Benefits

This position offers a competitive compensation and benefits package designed to support your wellbeing, growth, and work–life balance. While specific benefits may vary by country and employee level, offerings generally include competitive salary opportunities, performance-based bonuses, comprehensive benefits, and ongoing training and development resources.

Important Hiring Conditions and Disclosures

• Personal Data Processing: The personal data provided during the recruitment and selection process will be collected, processed, andretainedfor legitimate recruitment and compliance purposes,in accordance withapplicable data protection and privacy laws and FBS internal policies.
• Legal Authorization to Work: Employment with FBS is conditional upon the candidate having valid, local legal authorization to work in the country where the role is based at the time of hire.FBS does not sponsor or obtain work authorization unless explicitly stated.
• Exclusivity of Employment and Conflict of Interest: Upon acceptance of an offer and during employment with FBS, employees will not bepermittedto engage in parallel employment, professional activities, or paid work for other entities. Any ownership, partnership, directorship, or participation in other businesses or companies must be fullydisclosedand formally reviewedin accordance withFBS internalconflict‑of‑interestand external engagement policies prior to the start date or as soon as such circumstances arise.

Failure tocomply withthese conditions mayimpactthe hiring decision or employment continuation.

About Farmers Insurance

"Farmers Insurance" and "Farmers" are tradenames for a group of insurers providing insurance for automobiles, homes and small businesses and a wide range of other insurance and financial services products. Farmers Insurance Exchange, the largest of the three primary insurers that make up Farmers Insurance, is recognized as one of the largest U.S. companies on the 2025 Fortune 500 list. For more information about Farmers Insurance, visit Farmers.com.