MMM Analytics Scientist: Marketing Mix Modeling & Forecasting

Farmers Group Inc.; México; Remote; MXN 480,000 - 720,000; Full time

Job summary

Farmers Group Inc. in Mexico is seeking a Decision Scientist focused on Marketing Mix Modeling (MMM). You will measure marketing effectiveness, build and maintain MMM, and provide insights to optimize spend.

The role requires at least 3 years in analytics, strong statistics and machine learning knowledge, experience with large datasets, and proficiency in R or Python. Fluency in English is essential.

Qualifications

• This role requires MMM experience and strong analytics background.
• At least 3 years of experience in analytics and/or Data Science, preferably in marketing and/or MMM.
• Knowledge of statistics and Machine Learning; experience with large and complex datasets; working knowledge of R or Python; English fluency.

Responsibilities

• Maintain and improve the in-house Marketing Mix Model (MMM).
• Present MMM results to leadership and stakeholders to inform channel allocation and budget planning.
• Create forecasts of expected future sales to support planning and investment.
• Develop other marketing measurement approaches to provide a full picture of marketing effectiveness.

Skills

MMM (Marketing Mix Models)

Statistics

Machine Learning

R/Python

English fluency

Large datasets

Education

Bachelor’s degree in a technical field

Tools

R

Python

Job description

Farmers Group Inc. in Mexico is seeking a Decision Scientist focused on Marketing Mix Modeling (MMM). You will measure marketing effectiveness, build and maintain MMM, and provide insights to optimize spend.

The role requires at least 3 years in analytics, strong statistics and machine learning knowledge, experience with large datasets, and proficiency in R or Python. Fluency in English is essential.