Marketing Measurement Scientist

Farmers Group Inc.; México; À distance; MXN 600 000 - 900 000; Plein temps

Résumé du poste

Farmers Group Inc. in Mexico is seeking a Marketing Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing and causal inference. You will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

The role requires strong analytics skills and fluency in English. The team focuses on measurement models and performance reporting to guide strategic decisions.

Qualifications

• Bachelor's degree in a technical field.
• 3+ years of analytics and/or data science experience.
• Experience with causal inference tools (Difference-in-Differences, synthetic controls, propensity score matching).
• Experience with experimental design and incrementality testing.
• Proficiency in R or Python, SQL, and Power BI.
• Fluency in English.

Responsabilités

• Planning and implementing incrementality tests.
• Developing other forms of marketing measurement to provide a full picture of marketing effectiveness.
• Communicating results to leadership and stakeholders.

Connaissances

Fluency in English

Formation

Bachelor's degree in a technical field

Outils

R or Python

SQL

Power BI

Description du poste

Farmers Group Inc. in Mexico is seeking a Marketing Decision Scientist to drive marketing measurement and media effectiveness through incrementality testing and causal inference. You will partner with cross-functional stakeholders to deliver actionable insights that optimize media investments and improve business outcomes.

The role requires strong analytics skills and fluency in English. The team focuses on measurement models and performance reporting to guide strategic decisions.