Remote LATAM Regional Lead – Mexico City

Boolanga; Ciudad de México; Hybrid; MXN 1,500,000 - 2,600,000; Full time

Benefits offered by this job

Performance bonus

Travel opportunities

Coworking in CDMX

Job summary

Boolanga is hiring a Regional Business Lead for LATAM in Mexico City with remote flexibility. You will own the LATAM commercial strategy, build enterprise partnerships, and drive long-term revenue with major platforms across Mexico and Brazil.

You will manage multi-month procurement cycles, develop executive relationships, and coordinate with HQ in Budapest to win bids and deliver branded courier equipment. Fluency in Spanish and English is essential; Portuguese is a plus.

Qualifications

• 5+ years of enterprise B2B sales / business development experience in LATAM, with a track record of closing 6- and 7-figure annual contracts.
• Active relationships at director or VP level inside Uber, Rappi, iFood, DiDi Food, 99, Mercado Libre, Meituan Keeta, or comparable platforms.
• Proven work experience selling into food delivery, mobility, last-mile logistics, packaging, workwear, promotional products, sustainable materials, or adjacent enterprise categories.
• Hands-on experience navigating long, complex enterprise procurement cycles – RFPs, buying committees, sustainability reviews, and FCPA-compliant relationship building.
• Excellent commercial, negotiation, and stakeholder-management skills; comfortable owning a region as the only person on the ground.
• Native or fully fluent Spanish and business-level English; Portuguese is a strong advantage.
• Based in Mexico City (CDMX), with willingness to travel monthly across Mexico, Colombia, and Brazil, and occasionally to Budapest.
• Background inside procurement, sustainability, or last-mile operations at a delivery platform is a strong plus.

Responsibilities

• Own Boolanga’s LATAM commercial strategy and pipeline end-to-end across priority target accounts – Uber Eats, Rappi, iFood, DiDi Food, 99Food, Meituan Keeta, and adjacent delivery platforms.
• Land and grow long-term partnerships as the supplier of record for branded courier equipment – delivery bags, garments, rain gear, and accessories.
• Run enterprise sales cycles end-to-end – from first conversation through procurement, legal, sustainability review, and signed PO.
• Build and maintain executive-level relationships across procurement, sustainability, last-mile operations, and country leadership at target accounts.
• Be the in-market face of Boolanga – face-to-face meetings, sample programs, factory visits, dinners, and industry events.
• Partner closely with Boolanga HQ in Budapest and our regional advisor network to orchestrate winning bids, pricing, and delivery.
• Navigate local complexity – Mexican gig labor reform, Brazilian Nota Fiscal and tax structure, EU–Mexico FTA tariff advantages.
• Build the LATAM team over time – identify where to add the next hire.

Skills

LATAM enterprise sales

Strategic partnerships

Negotiation

Relationship management

Cross-functional leadership

Travel willingness

Procurement navigation

Regional leadership

Job description

Boolanga is hiring a Regional Business Lead for LATAM in Mexico City with remote flexibility. You will own the LATAM commercial strategy, build enterprise partnerships, and drive long-term revenue with major platforms across Mexico and Brazil.

You will manage multi-month procurement cycles, develop executive relationships, and coordinate with HQ in Budapest to win bids and deliver branded courier equipment. Fluency in Spanish and English is essential; Portuguese is a plus.