Remote E‑commerce & Digital Media Performance Analyst

Placements24; Chihuahua; Hybrid; MXN 420,000 - 620,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive salary package

Comprehensive health benefits

Professional development and training

Flexible working hours

Home office equipment stipend

Access to cutting-edge analytics tools

Job summary

Placements24 is seeking a detail-oriented Analytics professional to monitor, evaluate, and report on the performance of e-commerce channels and digital marketing campaigns. This remote role supports Ciudad Juárez-based operations, using data to identify trends and drive optimization across online sales and user experience.

The ideal candidate has strong analytical skills, experience with web analytics tools, and the ability to present findings clearly to stakeholders.

Qualifications

• Proven experience as a Data Analyst, Digital Marketing Analyst, or E-commerce Analyst.
• Experience with web analytics tools (GA, Adobe Analytics, or similar).
• Experience with data visualization tools (Tableau, Power BI, Google Data Studio).
• Excellent analytical and quantitative skills, with a keen eye for detail.
• Strong understanding of digital marketing concepts and e-commerce operations.
• Proficient in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Strong communication and presentation skills.
• Bachelor's degree in Statistics, Economics, Marketing, Computer Science, or a related field.
• Experience with SQL is a plus.

Responsibilities

• Track, analyze, and report on KPIs for e-commerce sales, website traffic, conversion rates, and customer acquisition cost.
• Monitor and evaluate the performance of digital marketing campaigns across SEM, social media, email, display advertising.
• Utilize web analytics tools to gather and interpret data on user behavior, traffic sources, and campaign effectiveness.
• Develop dashboards and reports to visualize performance data and share insights with stakeholders.
• Identify trends, patterns, and opportunities for improvement in the e-commerce funnel and marketing efforts.
• Conduct A/B testing and provide recommendations for website and campaign optimization.
• Collaborate with marketing, sales, and product teams to align on reporting needs and strategic initiatives.
• Perform competitive analysis to benchmark performance against industry standards.
• Ensure data integrity and accuracy in all reporting.
• Stay up-to-date with the latest analytics tools and methodologies.

Skills

Data analysis

Digital marketing analytics

E-commerce analytics

Excel and spreadsheets

Communication skills

Presentation skills

Education

Bachelor's degree in Statistics, Economics, Marketing, Computer Science, or related field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Google Data Studio

SQL

Excel

Job description

Placements24 is seeking a detail-oriented Analytics professional to monitor, evaluate, and report on the performance of e-commerce channels and digital marketing campaigns. This remote role supports Ciudad Juárez-based operations, using data to identify trends and drive optimization across online sales and user experience.

The ideal candidate has strong analytical skills, experience with web analytics tools, and the ability to present findings clearly to stakeholders.