Analista Digital de Medios y Campañas | Remoto

Placements24; Puebla de Zaragoza; Hybrid; MXN 260,000 - 460,000; Full time

Benefits offered by this job

Remote work

Professional development

Analytics software access

Job summary

Placements24 seeks a Digital Media and Campaigns Analyst to measure, analyze, and optimize Puebla-market digital initiatives. You will track metrics across channels, generate insightful reports, and provide ROI-driven recommendations. The role supports remote collaboration with the marketing team.

The ideal candidate has strong analytics skills, experience with Google Analytics and Tag Manager, and can translate data into actionable insights for campaign success. Fluency in Spanish is required.

Qualifications

• Proven experience as a Digital Media or Marketing Analyst.
• Strong understanding of digital channels and metrics.
• Proficiency with Google Analytics, Tag Manager, and analytics tools.
• Excellent analytical and data interpretation skills.
• Spanish language proficiency, clear communication in writing and speaking.
• Experience with remote collaboration environments.

Responsibilities

• Monitor and analyze performance of digital marketing campaigns.
• Generate regular reports on metrics and ROI.
• Identify trends and optimization opportunities for campaigns.
• Use analytics platforms to gather insights and set KPIs.
• Recommend budget allocations and strategy improvements.
• Conduct A/B tests to improve performance.
• Ensure data accuracy across reports.

Skills

Digital analytics

Marketing analytics

Google Analytics

Data visualization

Remote collaboration

Education

Bachelor's in Marketing/Stats/Economics

Tools

Google Tag Manager

Tableau

Job description

Placements24 seeks a Digital Media and Campaigns Analyst to measure, analyze, and optimize Puebla-market digital initiatives. You will track metrics across channels, generate insightful reports, and provide ROI-driven recommendations. The role supports remote collaboration with the marketing team.

The ideal candidate has strong analytics skills, experience with Google Analytics and Tag Manager, and can translate data into actionable insights for campaign success. Fluency in Spanish is required.