Remote Digital Marketing Analyst & Campaign Lead

Placements24; Mérida; Hybrid; MXN 982,000 - 1,200,000; Full time

Benefits offered by this job

Health benefits

Professional development

Flexible schedule

Remote work

Job summary

Placements24 is seeking a Digital Marketing Analyst and Campaign Manager to join its fully remote team. The role focuses on analyzing campaign performance, extracting insights, and optimizing paid campaigns to drive sales and engagement across channels.

The ideal candidate has a strong analytical background, expertise in Google Analytics/Ads, and experience with data visualization tools. This role offers flexible scheduling and remote collaboration across teams.

Qualifications

• Bachelor's degree in Marketing or related analytical field.
• 3+ years in digital marketing analytics and campaign management.
• Proficiency in Google Analytics and Google Ads.
• Experience with data visualization tools (Tableau, Data Studio) is a plus.
• Strong analytical and problem-solving skills to interpret data.
• Excel or Google Sheets for data manipulation.
• Understanding of attribution models and conversion tracking.
• Excellent written and verbal communication for remote collaboration.
• Ability to work independently and manage multiple priorities.

Responsibilities

• Analyze performance of PPC, social, email campaigns and provide insights.
• Develop dashboards and reports for KPIs and stakeholders.
• Manage and optimize paid campaigns to improve ROI, CPA, ROAS.
• Conduct A/B testing on ads, landing pages, and settings.
• Identify trends and opportunities for growth from data.
• Collaborate with marketing to plan campaigns and ensure tracking.
• Monitor market trends and competitors for planning.
• Ensure data accuracy across marketing platforms.

Skills

Google Analytics

Google Ads

Social media ads

Data visualization

Excel/Sheets

Campaign optimization

Attribution modeling

Remote collaboration

Education

Bachelor's degree in Marketing

Tools

Tableau

Google Data Studio

Job description

Placements24 is seeking a Digital Marketing Analyst and Campaign Manager to join its fully remote team. The role focuses on analyzing campaign performance, extracting insights, and optimizing paid campaigns to drive sales and engagement across channels.

The ideal candidate has a strong analytical background, expertise in Google Analytics/Ads, and experience with data visualization tools. This role offers flexible scheduling and remote collaboration across teams.