Digital Marketing Analyst and Campaign Manager

Placements24; Mérida; Hybrid; MXN 982,000 - 1,200,000; Full time

Benefits offered by this job

Health benefits

Professional development

Flexible schedule

Remote work

Job summary

Placements24 is seeking a Digital Marketing Analyst and Campaign Manager to join its fully remote team. The role focuses on analyzing campaign performance, extracting insights, and optimizing paid campaigns to drive sales and engagement across channels.

The ideal candidate has a strong analytical background, expertise in Google Analytics/Ads, and experience with data visualization tools. This role offers flexible scheduling and remote collaboration across teams.

Qualifications

• Bachelor's degree in Marketing or related analytical field.
• 3+ years in digital marketing analytics and campaign management.
• Proficiency in Google Analytics and Google Ads.
• Experience with data visualization tools (Tableau, Data Studio) is a plus.
• Strong analytical and problem-solving skills to interpret data.
• Excel or Google Sheets for data manipulation.
• Understanding of attribution models and conversion tracking.
• Excellent written and verbal communication for remote collaboration.
• Ability to work independently and manage multiple priorities.

Responsibilities

• Analyze performance of PPC, social, email campaigns and provide insights.
• Develop dashboards and reports for KPIs and stakeholders.
• Manage and optimize paid campaigns to improve ROI, CPA, ROAS.
• Conduct A/B testing on ads, landing pages, and settings.
• Identify trends and opportunities for growth from data.
• Collaborate with marketing to plan campaigns and ensure tracking.
• Monitor market trends and competitors for planning.
• Ensure data accuracy across marketing platforms.

Skills

Google Analytics

Google Ads

Social media ads

Data visualization

Excel/Sheets

Campaign optimization

Attribution modeling

Remote collaboration

Education

Bachelor's degree in Marketing

Tools

Tableau

Google Data Studio

Job description

About the Role

Our client, a rapidly growing e-commerce business, is seeking a skilled Digital Marketing Analyst and Campaign Manager to join their remote team. This role is critical for analyzing campaign performance, identifying key insights, and optimizing digital marketing efforts across various channels to drive sales and customer engagement. The ideal candidate will have a strong analytical background, a deep understanding of digital marketing metrics, and hands-on experience managing and optimizing paid campaigns. You will play a key role in shaping data-driven marketing strategies and ensuring the efficient allocation of marketing budgets. This is a fully remote position offering excellent flexibility.

Key Responsibilities

• Analyze the performance of digital marketing campaigns (PPC, social media ads, email, etc.) and provide actionable insights.
• Develop dashboards and reports to track key performance indicators (KPIs) and present findings to stakeholders.
• Manage and optimize paid advertising campaigns to improve ROI, CPA, and ROAS.
• Conduct A/B testing on ad creatives, landing pages, and campaign settings to enhance performance.
• Identify trends and opportunities for growth based on data analysis.
• Collaborate with the marketing team to develop campaign strategies and ensure proper tracking implementation.
• Monitor market trends and competitor activities to inform campaign planning.
• Ensure data accuracy and integrity across all marketing platforms.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related analytical field.
• 3+ years of experience in digital marketing analytics and campaign management.
• Strong proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Experience with data visualization tools (e.g., Tableau, Google Data Studio) is a plus.
• Excellent analytical and problem-solving skills with the ability to interpret complex data.
• Proficiency in Excel or Google Sheets for data manipulation and analysis.
• Strong understanding of marketing attribution models and conversion tracking.
• Excellent written and verbal communication skills for reporting and collaboration in a remote environment.
• Ability to work independently and manage multiple priorities effectively.

Benefits

This is a fully remote position offering a competitive annual salary of 58000 . Our client provides comprehensive health benefits, opportunities for professional development and certifications, a flexible work schedule, and a dynamic, results-oriented work culture. This role offers a fantastic opportunity to leverage data and drive significant impact for an e-commerce business, with the convenience of working from anywhere.