Remote Digital Marketing Strategist - Growth & Analytics

Inbau Construye; Monterrey; Remote; MXN 480,000 - 720,000; Full time

Job summary

WhatJobs Direct is seeking a Digital Marketing Strategist to lead their online presence from anywhere in Mexico. This 100% remote role focuses on crafting and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition across all digital channels.

The ideal candidate is data-driven with expertise in SEO, SEM, content, social media and email automation, and can leverage analytics to optimize campaigns and budgets while staying current

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Minimum of 5 years of progressive experience in digital marketing strategy and execution.
• Proven track record of developing and implementing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation.
• Strong analytical skills with proficiency in tools like Google Analytics, SEMrush, and marketing automation platforms.
• Excellent understanding of website analytics and data visualization.
• Superior communication, presentation, and interpersonal skills.
• Ability to work independently and manage multiple projects in a remote setting.

Responsibilities

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Oversee and manage all digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, and display advertising.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Define KPIs for all digital marketing initiatives and track performance against goals.
• Manage the digital marketing budget, ensuring optimal allocation of resources.
• Utilize data analytics to gain insights into customer behavior and campaign effectiveness.
• Collaborate with content creators, web developers, and other marketing team members to execute campaigns.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Optimize landing pages and user funnels for lead generation and conversion.
• Report on campaign performance and provide strategic recommendations to senior management.

Skills

Digital marketing strategy

SEO

SEM

Content marketing

Social media

Email marketing

Analytics

Remote work

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEMrush

Marketing automation platforms

Job description

WhatJobs Direct is seeking a Digital Marketing Strategist to lead their online presence from anywhere in Mexico. This 100% remote role focuses on crafting and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition across all digital channels.

The ideal candidate is data-driven with expertise in SEO, SEM, content, social media and email automation, and can leverage analytics to optimize campaigns and budgets while staying current