Regional Strategy Lead

WPP Media; Ciudad de México; Hybrid; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental

Paid time off

Employee discounts

Mental health days

Job summary

EssenceMediacom, part of WPP Media, seeks a Senior Regional Strategy Lead to translate business challenges into brand, media and experience strategies that drive sustainable growth across Latin America. You will connect global ambition with local realities and guide senior clients.

Hybrid work in Mexico City with teams four days a week, you will develop talent, strengthen client partnerships, and shape the agency's strategic offering while advancing innovation across markets.

Qualifications

• 10+ years of experience in brand, media, communications or business strategy, including senior leadership responsibilities.
• Experience managing regional or multi-market clients, ideally across Latin America.
• Proven ability to translate complex business challenges into focused, actionable strategies.
• Strong understanding of media ecosystems, consumer behavior, brand building, digital platforms and commerce.
• Confidence interpreting research, audience data and business performance to guide decisions.
• Excellent storytelling, presentation and senior stakeholder management skills.
• Demonstrated ability to develop talent and lead multidisciplinary teams through influence.
• Professional fluency in English and Spanish; Portuguese is a plus.

Responsibilities

• Lead regional strategy: Define the strategic direction for key client, ensuring a clear connection between business objectives, audience priorities, brand positioning and media investment.
• Identify growth opportunities: Uncover opportunities across consumer segments, categories, occasions and markets, translating insights into clear strategic choices.
• Connect regional and local teams: Develop shared frameworks and priorities while enabling markets to adapt strategies to local cultural and commercial realities.
• Integrate disciplines: Bring together strategy, insights, data, analytics, planning, content, commerce and technology to build connected consumer experiences.
• Strengthen client partnerships: Lead senior strategic conversations, challenge briefs constructively and influence decisions through compelling narratives and evidence.
• Drive effectiveness: Establish learning agendas and measurement frameworks that connect communications performance to brand and business outcomes.
• Develop talent: Coach strategy leads across markets, raise the quality of strategic thinking and build a culture of curiosity, collaboration and accountability.
• Support business growth: Lead the strategic development of opportunities for organic growth, identify opportunities and strengthen the agency’s strategic offering.
• Advance innovation: Turn emerging consumer behaviors, platforms and technologies into relevant opportunities for clients.

Skills

Brand strategy

Media strategy

Leadership

Stakeholder management

English fluent

Spanish fluent

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Lead the regional strategic agenda, translating business challenges, consumer understanding and market opportunities into actionable brand, media and experience strategies that drive sustainable growth.

Connect global and regional ambition with local market realities, elevate strategic capabilities across teams and serve as a trusted partner to senior clients and agency leadership.

Key responsibilities

• Lead regional strategy:Define the strategic direction for key client, ensuring a clear connection between business objectives, audience priorities, brand positioning and media investment.
• Identify growth opportunities:Uncover opportunities across consumer segments, categories, occasions and markets, translating insights into clear strategic choices.
• Connect regional and local teams:Develop shared frameworks and priorities while enabling markets to adapt strategies to local cultural and commercial realities.
• Integrate disciplines:Bring together strategy, insights, data, analytics, planning, content, commerce and technology to build connected consumer experiences.
• Strengthen client partnerships:Lead senior strategic conversations, challenge briefs constructively and influence decisions through compelling narratives and evidence.
• Drive effectiveness:Establish learning agendas and measurement frameworks that connect communications performance to brand and business outcomes.
• Develop talent:Coach strategy leads across markets, raise the quality of strategic thinking and build a culture of curiosity, collaboration and accountability.
• Support business growth:Lead the strategic development of opportunities for organic growth, identify opportunities and strengthen the agency’s strategic offering.
• Advance innovation:Turn emerging consumer behaviors, platforms and technologies into relevant opportunities for clients.

Skills and Experience

• 10+ years of experience in brand, media, communications or business strategy, including senior leadership responsibilities.
• Experience managing regional or multi-market clients, ideally across Latin America.
• Proven ability to translate complex business challenges into focused, actionable strategies.
• Strong understanding of media ecosystems, consumer behavior, brand building, digital platforms and commerce.
• Confidence interpreting research, audience data and business performance to guide decisions.
• Excellent storytelling, presentation and senior stakeholder management skills.
• Demonstrated ability to develop talent and lead multidisciplinary teams through influence.
• Professional fluency in English and Spanish; Portuguese is a plus.

Success measures

• Stronger client business and brand outcomes.
• Regional strategic alignment and effective local execution.
• Increased client trust, retention and account growth.
• Improved strategic quality and team capabilities across markets.
• Competitive pitch performance and adoption of effective new approaches.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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