Regional Customer Engagement Deployment & Transformation Lead

Merck Gruppe - MSD Sharp & Dohme; Ciudad de México; Hybrid; MXN 1,200,000 - 1,800,000; Full time

Job summary

Merck Gruppe - MSD Sharp & Dohme is seeking a Senior Manager, Customer Engagement Deployment & Transformation to connect Global Customer Engagement teams with LATAM markets in Mexico City and nearby regions. The role drives deployment readiness, market activation, and change management across platforms such as Veeva PromoMats, OneCRM, SFMC and more, to ensure sustainable adoption and measurable impact.

Strong collaboration with Global, Regional and Local stakeholders is essential, along with

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Communications, Life Sciences or related field.

Responsibilities

• Lead regional deployment of Global Customer Engagement initiatives, tools and ways of working.
• Build activation plans aligning global priorities with local market needs.
• Monitor progress, resolve adoption barriers and drive accountability across markets.
• Act as regional point of contact for Customer Engagement transformation initiatives.
• Support organizational readiness, capability maturity and continuous improvement.
• Coordinate implementation activities, stakeholder alignment, training and activation plans.
• Ensure sustainable adoption and measurable business impact of new capabilities.
• Establish structured feedback channels with local markets and translate LATAM needs into actionable recommendations.
• Represent regional perspectives in capability design, roadmap prioritization and enhancement discussions.
• Co-lead regional customer engagement projects from planning through implementation.
• Manage milestones, risks and dependencies across Global, Regional and Local stakeholders.
• Develop executive summaries, dashboards and leadership updates.

Skills

Customer Engagement

Omnichannel Marketing

MarTech understanding

Project Management

Change Management

Stakeholder Management

Analytical Thinking

Regional Initiatives

Education

Bachelor’s degree in Marketing or related field

Tools

Veeva PromoMats

OneCRM

Salesforce Marketing Cloud

Adobe Workfront

OneWeb Ecosystem

Digital Asset Management

AI Localization Tool

Job description

Merck Gruppe - MSD Sharp & Dohme is seeking a Senior Manager, Customer Engagement Deployment & Transformation to connect Global Customer Engagement teams with LATAM markets in Mexico City and nearby regions. The role drives deployment readiness, market activation, and change management across platforms such as Veeva PromoMats, OneCRM, SFMC and more, to ensure sustainable adoption and measurable impact.

Strong collaboration with Global, Regional and Local stakeholders is essential, along with