Local Engagement Strategy Lead — Flexible Work

MEX - 9980 MEX - 9980 Takeda México S.A. de C.V.; Santa Fe; Vor Ort; MXN 800.000 - 1.200.000; Vollzeit

Benefits dieser Stelle

Monthly restaurant and meal vouchers

Flexible work arrangements

Comprehensive Healthcare: Medical, D&D

Zusammenfassung

Takeda México seeks a senior professional to own the local engagement strategy, translating central brand plans into a locally executable omnichannel plan for HCPs and customers in Mexico City – Santa Fe. You will design journeys, manage local investment on an ROI basis and feed insights back to MCE to influence future strategies.

You will lead cross-functional engagement, brief field teams, and ensure compliance and MLR readiness while maximizing impact across channels and events.

Qualifikationen

• Relevant degree (e.g., life sciences, marketing or business); advanced qualification an advantage.
• Extensive pharmaceutical/healthcare marketing, customer engagement or omnichannel activation.
• Experience localizing central strategy and content and orchestrating cross-functional, omnichannel engagement.
• Data, analytics and AI fluency; modular-content and MLR literacy with a reuse-first mindset.
• Experience managing activity budgets within compliance/MLR processes; agile, test-and-learn ways of working.

Aufgaben

• Own the local engagement plan — an all-channel plan covering audiences, objectives, channel mix and sequencing, budget allocation, enablement needs and learning agenda.
• Design the local customer journey and optimize engagement quality across touchpoints.
• Brief and train field teams on brand messaging; sales lead owns field-team management, coaching and delivery.
• Sustain key-customer engagement and market proximity; monitor local market and competitor activity.
• Orchestrate cross-functional engagement with commercial, medical and access partners; lead local cross-functional team.
• Reuse-first modular content and provide clear requirements to MCE Campaign Design Lead.

Kenntnisse

Omnichannel engagement

Marketing strategy

Data analytics

Ausbildung

Life sciences degree

Marketing or business degree

Jobbeschreibung

Takeda México seeks a senior professional to own the local engagement strategy, translating central brand plans into a locally executable omnichannel plan for HCPs and customers in Mexico City – Santa Fe. You will design journeys, manage local investment on an ROI basis and feed insights back to MCE to influence future strategies.

You will lead cross-functional engagement, brief field teams, and ensure compliance and MLR readiness while maximizing impact across channels and events.