Real-Time Culture & Insights Strategy Lead

monks; Ciudad de México; On-site; MXN 800,000 - 1,200,000; Full time

Job summary

Monks is seeking a Senior Real-Time Culture & Insights Strategist in Mexico City to lead trend detection, cultural monitoring, and strategic planning. You will collaborate with creative, data, media and account teams to translate cultural insights into compelling storytelling and high-impact campaigns across paid and organic channels.

This role demands strong English proficiency, exceptional communication, and a track record of developing playbooks, workshops, and strategic frameworks that guide

Qualifications

• 5–7 years of experience in trend analysis, research, social strategy, or brand strategy in agency, media, or tech.
• Strong knowledge of cultural monitoring methodologies, brand building principles, and trend forecasting.
• Demonstrated expertise in strategic planning, playbook creation, and social strategy.
• Ability to merge qualitative and quantitative data into clear, compelling strategic narratives.
• Intermediate to advanced English proficiency (written and spoken).
• Exceptional communication, presentation, and storytelling skills.

Responsibilities

• Territories, Cultures & Trend Detection: monitor platforms/media to identify emerging trends, subcultures, and real-time conversation opportunities.
• Social Strategy & Brand Building: develop comprehensive social strategies aligning with long-term positioning and real-time moments.
• Strategic Planning & Playbooks: lead planning processes and create actionable playbooks feeding creative ideation and campaign execution.
• Workshops & Facilitation: plan and facilitate collaborative workshops with internal teams and clients to extract insights and align goals.
• Creative Approach & Ideation: bridge data, insights, and storytelling into high-impact visual and narrative concepts.
• Paid Media & Campaign Optimization: collaborate on paid media strategy and optimize campaigns for engagement/ROI.
• Cross-Functional Collaboration: partner with creative, data, media, and account teams for contextual relevance.

Skills

Trend analysis

Social strategy

Brand strategy

Storytelling

Communication

Presentation

Workshop facilitation

Client collaboration

Education

Bachelor's degree or equivalent

Tools

Brandwatch

Talkwalker

Sprinklr

NetBase Quid

Google Trends

Meta Insights

Job description

Monks is seeking a Senior Real-Time Culture & Insights Strategist in Mexico City to lead trend detection, cultural monitoring, and strategic planning. You will collaborate with creative, data, media and account teams to translate cultural insights into compelling storytelling and high-impact campaigns across paid and organic channels.

This role demands strong English proficiency, exceptional communication, and a track record of developing playbooks, workshops, and strategic frameworks that guide