Influencer Strategy Lead for Creators & Campaigns

Monks; Ciudad de México; Presencial; MXN 480.000 - 720.000; Jornada completa

Descripción de la vacante

Monks in Mexico City is seeking an Influencer Strategist to join our Strategy team and work on top-tier clients. You live and breathe social media, translating creator behavior and performance data into clear strategic direction for influencer programs.

You will own the social strategy behind influencer campaigns, define how profiles evolve, and develop social-first campaigns that connect brand objectives with audience needs across TikTok, Instagram and YouTube.

Formación

• 4+ years of experience in social media strategy focused on influencers or community growth.
• Proven ability to grow creator/brand profiles using organic engagement and community-building tactics.
• A strong understanding of how creative choices, platform mechanics and audience behavior shape content performance.
• Strong knowledge of TikTok, Instagram, Pinterest and YouTube formats and creator ecosystems.
• Hands-on familiarity with AI tools and integrating them into strategic workflows.
• Strong research and strategic thinking; ability to frame complex challenges into clear presentations.
• Experience building social performance reports and turning findings into action plans.
• Concise, persuasive writing and ability to express intricate ideas simply without losing the strategic thread.
• Excellent organizational skills and cross-disciplinary collaboration with clients.
• Experience working for the fashion and beauty industry is a plus.

Responsabilidades

• Own the social strategy behind influencer and creator programs.
• Define how profiles should evolve and how content can perform better.
• Develop social-first campaigns and always-on recommendations that connect brand objectives with audience needs across TikTok, Instagram and YouTube.
• Collaborate with multidisciplinary teams and clients to translate insights into action.
• Prepare performance reports, identify meaningful patterns and drive recommendations.

Conocimientos

Social media strategy

Influencer/creator growth

Audience behavior analysis

Presentation skills

Research & strategic thinking

Writing skills

Collaboration across teams

Cross-platform knowledge

Herramientas

AI tools

Descripción del empleo

Monks in Mexico City is seeking an Influencer Strategist to join our Strategy team and work on top-tier clients. You live and breathe social media, translating creator behavior and performance data into clear strategic direction for influencer programs.

You will own the social strategy behind influencer campaigns, define how profiles evolve, and develop social-first campaigns that connect brand objectives with audience needs across TikTok, Instagram and YouTube.