Real-Time Culture & Insights Lead

Monks; Ciudad de México; Hybrid; MXN 900,000 - 1,300,000; Full time

Job summary

Monks is seeking a Senior Real-Time Culture & Insights Strategist to execute and optimize detection and activation of cultural trends in real time. You will work with the Director to ensure insights flow into creative and media processes and drive strategic narratives.

The ideal candidate blends cultural sensitivity with data-driven storytelling, turning raw data into actionable strategies and playbooks for campaigns across platforms.

Qualifications

• 5-7 years in trend analysis, research, social strategy, or brand strategy.
• Strong knowledge of cultural monitoring methodologies and trend forecasting.
• Demonstrated expertise in strategic planning, playbooks, and social strategy.
• Ability to merge qualitative and quantitative data into clear narratives.
• Intermediate to advanced English proficiency (written and spoken).
• Excellent communication, presentation, and storytelling skills.

Responsibilities

• Territories, Cultures & Trend Detection across platforms.
• Develop social strategies and brand-building frameworks aligned with real-time moments.
• Lead strategic planning processes and create actionable playbooks.
• Plan and facilitate collaborative workshops with internal teams and clients.
• Bridge data, insights, and storytelling into high-impact concepts.
• Collaborate on paid media strategy and real-time campaign optimizations.
• Partner with creative, data, media, and account teams for relevance.

Skills

Territories & trend detection

Social strategy

Brand building

Strategic planning

Workshops facilitation

Creative ideation

Paid media optimization

Cross-functional collaboration

English proficiency

Tools

Brandwatch

Talkwalker

Sprinklr

NetBase Quid

Google Workspace

Microsoft PowerPoint

Jira

Asana

Job description

Monks is seeking a Senior Real-Time Culture & Insights Strategist to execute and optimize detection and activation of cultural trends in real time. You will work with the Director to ensure insights flow into creative and media processes and drive strategic narratives.

The ideal candidate blends cultural sensitivity with data-driven storytelling, turning raw data into actionable strategies and playbooks for campaigns across platforms.