PPC Manager, HVAC (Remote, Merida)

Blacksmith Agency; Mérida; Remote; MXN 1,679,000 - 2,519,000; Full time

Job summary

Blacksmith Agency is a AI-first digital agency seeking a PPC Manager for HVAC accounts. You own paid media strategy, campaigns and narrative for multi-location HVAC clients, serving US, Canada, Latin America and South Africa from a remote setup.

You will guide budget calls, roadmap creation, and client storytelling with data. Strong English communication and hands-on Google Ads/Meta experience are essential for success.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns.
• Track record of improving ROAS, CPA or pipeline numbers.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for HVAC clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budgets, bidding, targeting, and testing; know when to kill a campaign.
• Set up conversion tracking and attribution with GA4, Tag Manager and platform pixels.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, HVAC you own paid media for a book of HVAC clients (multi-location HVAC and home service groups): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for HVAC or similar multi-location businesses is a strong plus.