Out of Home Advertising BDM

LG Electronics Mexico; Morelos; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

LG Electronics Mexico seeks an experienced Manager to lead DOOH sales, with a deep understanding of programmatic advertising, audience targeting, and market dynamics. You will sell display products to media agencies and end customers, driving new business, renewals, and client engagements while staying ahead of industry trends in outdoor advertising.

Candidates should have strong communication and strategic thinking, with a network in DOOH and digital media to advance growth opportunities.

Qualifications

• Bachelor's degree in Communications, Advertising, Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in B2B sales, preferably in digital media, OOH advertising, or technology sectors.
• Experience with programmatic advertising; certifications or coursework in digital marketing, data analysis, or sales are a plus.

Responsibilities

• Sell all display products and advertise to media agencies and end customers.
• Seek new business opportunities by cold calling.
• Follow up on renewals and pending deals, contacting existing clients regularly.
• Address customer queries and complaints.
• Attend weekly sales meetings, workshops, functions and other company events after hours.
• Keep abreast of product knowledge, competitors, and the outdoor advertising industry.

Skills

Programmatic advertising

Audience targeting

B2B sales

Digital media

OOH advertising

Technology sectors

Communications

Education

Bachelor's degree in Communications, Advertising, Marketing, Business Administration, or a related field

Job description

We are seeking an experienced Manager who Understand the DOOH landscape, including trends, technologies, and market dynamics. Also, Familiarity with programmatic advertising and audience targeting.

Responsibilities

• Relevant Academic Background: A bachelor's degree in Communications, Advertising, Marketing, Business Administration, or a related field.
• Proven Professional Experience: A minimum of 5 years of experience in B2B sales, preferably within the digital media, OOH (Out-of-Home) advertising, or technology sectors.
• Specialized Knowledge: Experience with programmatic advertising, either from the buying (agency) or selling (publisher) side. Certifications or coursework in digital marketing, data analysis, or sales are a plus.

Role

• Sell all the display product and offer advertisement to media agency and end customer
• Seeks new business opportunities by cold calling
• Follows up on renewals and pending deals, and contacts existing clients on a regular basis
• Takes responsibility in resolving customers queries and complaints
• Attends weekly sales meetings and workshops, functions and any other company related excursions that may continue after normal business hours
• Keeps abreast of product knowledge, competitors and the outdoor advertising industry

Knowledge

• Prospecting: Identifying potential clients and leads.
• Closing Deals: Negotiation and closing skills.
• Build a professional network within DOOH and publishers.