Digital Marketing Technology Lead

Capgemini; Pachuquilla; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Capgemini is seeking a Digital Marketing Technology Lead to support and lead strategic client engagements across AdTech, Retail Media, and Digital Marketing Solutions. You will advise on platform strategy, drive implementation, and optimize marketing ecosystems with cross-functional teams.

The role requires 5+ years in Digital Marketing or MarTech, strong project management, and advanced English. Expect engagement with FMCG/retail clients and global partners.

Qualifications

• Bachelor's degree in a related field is required.
• Experience in Digital Marketing, AdTech, or MarTech is essential.
• Strong stakeholder communications and project leadership skills.
• Proven ability to manage complex, multi-stakeholder projects.
• Solid understanding of digital advertising ecosystems and media technologies.

Responsibilities

• Act as the primary point of contact for AdTech and Retail Media initiatives.
• Lead strategic conversations with stakeholders to define technology solutions.
• Support implementation, adoption, and optimization of marketing platforms.
• Coordinate cross-functional teams across marketing, analytics, technology, and external partners.
• Translate business requirements into actionable technology recommendations.
• Monitor progress, risks, dependencies, and milestones;主持 workshops and exec briefings.
• Develop strategic roadmaps to improve marketing effectiveness and campaign performance.
• Collaborate on audience strategies, measurement frameworks, and reporting initiatives.

Skills

Digital Marketing

AdTech

Stakeholder management

Project management

Analytical skills

English proficiency

Education

Bachelor's degree in Marketing, Business Administration, Technology, Communications, Engineering

Tools

Google Marketing Platform

DV360

Campaign Manager 360

Google Ads

The Trade Desk

Criteo

Adobe Experience Cloud

Salesforce Marketing Cloud

LiveRamp

Job description

OverviewWe are seeking a highly motivated Digital Marketing Technology Lead to support and lead strategic client engagements across Advertising Technology (AdTech), Retail Media, and Digital Marketing Solutions.This role will serve as a trusted advisor to business stakeholders, helping clients maximize the value of their marketing technology ecosystem through platform strategy, implementation support, optimization initiatives, and cross-functional collaboration.The ideal candidate combines expertise in digital advertising technologies with strong project management, stakeholder management, and consulting skills. This individual will work closely with clients, agencies, technology partners, and internal teams to deliver scalable and innovative marketing solutions.Key ResponsibilitiesAct as the primary point of contact for clients regarding AdTech and Retail Media initiatives.Lead strategic conversations with business and marketing stakeholders to understand objectives and define technology solutions.Support the implementation, adoption, and optimization of digital marketing platforms and tools.Coordinate cross-functional teams including marketing, analytics, technology, media, and external partners.Translate business requirements into actionable technology and process recommendations.Monitor project progress, risks, dependencies, and key milestones.Facilitate workshops, planning sessions, status meetings, and executive presentations.Develop strategic roadmaps and recommendations to improve marketing effectiveness and campaign performance.Collaborate with data, analytics, and media teams to support audience strategies, measurement frameworks, and reporting initiatives.Drive continuous improvement initiatives and identify opportunities for innovation and operational efficiency.Manage stakeholder expectations and ensure alignment across multiple teams and functions.Required QualificationsBachelor's degree in Marketing, Business Administration, Technology, Communications, Engineering, or a related field.5+ years of experience in Digital Marketing, AdTech, Marketing Technology (MarTech), Retail Media, Digital Media, Consulting, or a related field.Experience managing client relationships and stakeholder communications.Proven experience leading complex projects involving multiple stakeholders and workstreams.Strong understanding of digital advertising ecosystems and media technologies.Experience with project management methodologies and tools.Strong analytical and problem-solving skills.Excellent communication and presentation abilities.Advanced English proficiency.Preferred QualificationsExperience with platforms such as:Google Marketing Platform (DV360, Campaign Manager 360)Google AdsThe Trade DeskCriteoAmazon AdvertisingAdobe Experience CloudSalesforce Marketing CloudLiveRampRetail Media platformsExperience working with FMCG, Retail, Consumer Goods, or E-commerce organizations.Experience in consulting or client-facing roles.Knowledge of audience strategy, digital measurement, media performance, and marketing analytics.PMP, Scrum, Agile, or related project management certifications are a plus.