Gerente de Marketing Digital para Cadena Restaurantera (Remoto)

Placements24; Hermosillo; Hybrid; MXN 420,000 - 660,000; Full time

Job summary

Placements24 and a national restaurant chain invite you to join as Digital Marketing Manager. This fully remote role lets you work from anywhere in Mexico to lead the online presence, drive brand awareness, and boost online sales.

You will develop and execute SEO/SEM, content, and email campaigns, manage budgets, and analyze results with Analytics. Fluency in Spanish is required; English is a strong plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 5 years of digital marketing experience.
• Proven experience in SEO, SEM, social media, content marketing, and email marketing.
• Strong analytical skills with Google Analytics.
• Excellent written and spoken Spanish; English helpful.
• Experience with marketing automation platforms and CRM systems.
• Remote work ability and self-management.
• Hospitality/restaurant experience preferred.
• Reliable internet and home office setup.

Responsibilities

• Develop and implement digital marketing strategies to achieve objectives.
• Manage website, social media, and other online channels.
• Oversee SEO and SEM campaigns.
• Create content for blogs, social media, newsletters, and digital assets.
• Manage paid advertising campaigns (Google Ads, social ads).
• Analyze performance data and provide actionable insights.
• Execute email marketing campaigns to nurture leads and retain customers.
• Stay updated with trends and tools.
• Collaborate with internal teams for brand consistency.
• Manage digital marketing budget and track ROI.

Skills

Strategy development

SEO/SEM

Content marketing

Email marketing

Analytics

Education

Bachelor's degree in Marketing/related field

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

About the Role

Our client, a prominent national restaurant chain, is seeking an innovative and results-oriented Digital Marketing Manager to lead their online presence. This is a fully remote position, offering the flexibility to work from anywhere within Mexico. The ideal candidate will have a proven track record in developing and executing successful digital marketing strategies within the food service or hospitality sector. You will be responsible for driving brand awareness, customer engagement, and online sales through various digital channels. This role requires a deep understanding of SEO, SEM, social media marketing, content creation, email marketing, and data analytics. You will play a crucial role in shaping our client's digital footprint and connecting with a wider audience. This is a strategic role requiring strong leadership and creative thinking.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Manage and optimize the company's website, social media platforms, and other online channels.
• Oversee search engine optimization (SEO) and search engine marketing (SEM) campaigns.
• Create engaging and relevant content for blog posts, social media, email newsletters, and other digital assets.
• Manage paid advertising campaigns (e.g., Google Ads, social media ads) to drive traffic and conversions.
• Analyze website and campaign performance data, providing insights and recommendations for improvement.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (e.g., operations, creative) to ensure brand consistency across all digital platforms.
• Manage the digital marketing budget effectively and track ROI for all initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven experience in managing SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills with the ability to interpret data and generate actionable insights using tools like Google Analytics.
• Excellent written and verbal communication skills in Spanish; English proficiency is a strong advantage.
• Experience with marketing automation platforms and CRM systems.
• Creative thinking and a passion for developing innovative marketing campaigns.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience in the restaurant or hospitality industry is highly preferred.
• Must have a reliable internet connection and a dedicated home office setup.

Benefits

• This fully remote position offers a competitive salary, performance-based bonuses, and a comprehensive benefits package.
• Enjoy the flexibility and autonomy of working from home while making a significant impact on a well-known brand.
• Our client provides opportunities for professional growth, continuous learning, and career advancement in the dynamic field of digital marketing.
• Join a forward-thinking company that values creativity and strategic execution.