Mexico Omnichannel Retail Marketing Lead

On; Mexico; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

On in Mexico is seeking a Lead - Omnichannel Retail Marketing to define and drive the integrated consumer journey across Mexico, ensuring a premium brand experience between our DTC operations and strategic retail partners. Reporting to the Head of Marketing, Mexico, you will bridge Sales, regional Marketing, and external partners to deliver impactful brand execution at every retail touchpoint.

You will lead an omnichannel marketing strategy, analyze trends, partner with B2B Sales for high-impact

Qualifications

• 7+ years in marketing at a premium global retailer or performance brand
• 3-5+ years in people leadership
• Experience defining and executing omnichannel, DTC, or trade marketing strategies
• Strong business acumen translating market data into growth plans
• Excellent relational intelligence and cross-functional collaboration
• Proven ability to manage end-to-end retail activations
• Spanish and English proficiency for cross-market collaboration

Responsibilities

• Develop and lead omnichannel retail marketing strategy for Mexico
• Analyze retail trends and consumer insights to identify growth opportunities
• Partner with B2B Sales to drive trade marketing initiatives and sell-through
• Lead marketing for own physical stores and align campaigns with global standards
• Coordinate local marketing calendar for product launches and moments
• Set and monitor KPIs across channels with data-informed optimization
• Manage stakeholder relationships for brand consistency across global-local matrix

Skills

Omnichannel marketing

DTC trade marketing

Brand strategy

Leadership

Cross-functional collab

Influencer programs

Bilingual English/Spanish

Job description

On in Mexico is seeking a Lead - Omnichannel Retail Marketing to define and drive the integrated consumer journey across Mexico, ensuring a premium brand experience between our DTC operations and strategic retail partners. Reporting to the Head of Marketing, Mexico, you will bridge Sales, regional Marketing, and external partners to deliver impactful brand execution at every retail touchpoint.

You will lead an omnichannel marketing strategy, analyze trends, partner with B2B Sales for high-impact