Lead - Omnichannel Retail Marketing, Mexico

On; Mexico; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

On in Mexico is seeking a Lead - Omnichannel Retail Marketing to define and drive the integrated consumer journey across Mexico, ensuring a premium brand experience between our DTC operations and strategic retail partners. Reporting to the Head of Marketing, Mexico, you will bridge Sales, regional Marketing, and external partners to deliver impactful brand execution at every retail touchpoint.

You will lead an omnichannel marketing strategy, analyze trends, partner with B2B Sales for high-impact

Qualifications

• 7+ years in marketing at a premium global retailer or performance brand
• 3-5+ years in people leadership
• Experience defining and executing omnichannel, DTC, or trade marketing strategies
• Strong business acumen translating market data into growth plans
• Excellent relational intelligence and cross-functional collaboration
• Proven ability to manage end-to-end retail activations
• Spanish and English proficiency for cross-market collaboration

Responsibilities

• Develop and lead omnichannel retail marketing strategy for Mexico
• Analyze retail trends and consumer insights to identify growth opportunities
• Partner with B2B Sales to drive trade marketing initiatives and sell-through
• Lead marketing for own physical stores and align campaigns with global standards
• Coordinate local marketing calendar for product launches and moments
• Set and monitor KPIs across channels with data-informed optimization
• Manage stakeholder relationships for brand consistency across global-local matrix

Skills

Omnichannel marketing

DTC trade marketing

Brand strategy

Leadership

Cross-functional collab

Influencer programs

Bilingual English/Spanish

Job description

Lead - Retail Marketing, Mexico

In short

As the Lead - Omnichannel Retail Marketing, Mexico, you will define and drive the integrated consumer journey across Mexico, ensuring a seamless and premium brand experience between our direct-to-consumer operations and strategic retail partners. You will champion the synergy between DTC own retail, and B2B channels to amplify On’s market presence and brand love. Reporting to the Head of Marketing, Mexico you will act as a strategic bridge between Sales, regional Marketing, and external partners to deliver impactful brand execution at every retail touchpoint

Your Mission

• Develop and lead the omnichannel retail marketing strategy for the Mexican market, ensuring full integration and synergy between e-commerce and wholesale channels
• Analyze macro retail trends and consumer insights to identify opportunities for growth, innovation, and optimization of the local consumer journey
• Partner closely with the B2B Sales team to design and execute high-impact trade marketing initiatives that drive brand visibility and sell-through with key retail accounts
• Serve as the primary marketing lead for our own physical retail stores, collaborating with regional teams to align campaigns and activations with global standards
• Orchestrate the local omnichannel marketing calendar to ensure cohesive communication and flawless execution for all product launches and brand moments
• Establish and monitor performance KPIs across all marketing channels, leveraging data-informed insights to optimize channel strategy and resource allocation - Marketing KPI's and Consumer Journey.
• Manage cross-functional stakeholder relationships to ensure brand consistency and operational alignment across the global-local matrix

Your Story

• You bring 7+ years of experience in marketing roles within a premium global retailer or performance-oriented brand, specifically within footwear or apparel
• You have 3-5+ years of experience in a people leadership role, having successfully guided professional teams to deliver integrated marketing strategies
• Proven expertise in defining and executing omnichannel, DTC, or trade marketing strategies that connect digital and physical retail environments
• Sharp business acumen with the ability to translate macro market analysis and retail data into actionable, high-growth marketing plans
• Excellent relational intelligence and communication skills, with a track record of influencing cross-functional stakeholders and external partners
• Demonstrated ability to manage complex, end-to-end projects and in-store activations in a dynamic, fast-paced environment
• Experiential Marketing & Brand Amplification: Proven track record in designing and executing high-impact brand activations, consumer events, and experiential marketing campaigns. You possess deep expertise in orchestrating local influencer and ambassador programs, as well as managing media relations, to drive retail traffic, foster community connection, and maximize brand storytelling across key markets.
• Proficiency in Spanish and English, enabling effective collaboration across both local teams and the regional organization

Your Team

This role sits in Brand Marketing and is a critical role in the growing Mexico marketing team. We are storytellers and responsible for how the world perceives the On brand in Mexico and how we inspire people to move. We are a group of creative, strategic, and data-informed professionals who thrive on creating premium experiences and building lasting communities. We work at the intersection of performance and design, ensuring that every interaction with On—whether in a flagship store, on our digital platform, or through a retail partner is authentic, inclusive, premium and impactful. Together, we move the brand forward by staying curious, taking smart risks, and always starting and finishing as a team