Meta Performance Creative Director & Growth Lead

AtlasBrands; Ciudad de México; Remote; MXN 2,000,000 - 3,000,000; Full time

Job summary

AtlasBrands is seeking a Head of Performance Creative (Meta) to own 100% of the customer growth channel. You will lead a pod-based creative department, craft direct-response strategies, and oversee media buying execution with a full-stack ownership mindset.

You will guide the transition of the incumbent lead, build custom trackers, and recruit top talent to drive rapid revenue expansion while maintaining strict unit economics and high account health across high-risk verticals.

Qualifications

• Proven track record in aggressive DTC growth using Meta ads.
• Experience owning end-to-end performance creative and media alignment.
• Ability to build scalable creative pods and dashboards.

Responsibilities

• Audit accounts, take over Meta budgets and creative direction, and transition leadership.
• Scale brands via staged growth and standardized launch protocols.
• Improve retention and margin, moving from first-rebill to first-purchase break-even.
• Troubleshoot ad rejections, manage policy flags, and ensure continuous spend.
• Design pod structures, staff with top talent, and own creative direction end-to-end.
• Build AI-driven dashboards tracking spend, CAC, payback, and win/reject rates.

Skills

Direct-Response Mastery

Channel Ownership

High-Pressure Work Ethic

AI-Driven Automation

Executive Stakeholder Management

Tools

Claude

AI Dashboards

Job description

AtlasBrands is seeking a Head of Performance Creative (Meta) to own 100% of the customer growth channel. You will lead a pod-based creative department, craft direct-response strategies, and oversee media buying execution with a full-stack ownership mindset.

You will guide the transition of the incumbent lead, build custom trackers, and recruit top talent to drive rapid revenue expansion while maintaining strict unit economics and high account health across high-risk verticals.