Remote Autonomous Head of Multi-Channel Media Buying

AtlasBrands; Ciudad de México; Remote; MXN 2,061,000 - 2,885,000; Full time

Job summary

AtlasBrands is seeking an autonomous, highly experienced Head of Multi-Channel Media Buying to own end-to-end ownership of building and scaling all non-Meta paid acquisition channels across our portfolio of brands. You will establish ground-up platform setups, including Google Ads, Merchant Center, and cross-channel scaling to TikTok, AppLovin, Snapchat, and beyond.

You’ll collaborate with the Head of Performance Creative to adapt Meta concepts to non-Meta platforms and drive platform-native

Qualifications

• Proven track record taking non-Meta ad channels from $0 to $10,000+/day in profitable spend for DTC brands.
• Experience managing and scaling media for 4+ DTC brands concurrently in a fast-paced setting.
• Deep technical mastery: Google Search, Shopping, PMax, YouTube, plus TikTok, AppLovin, Snapchat and other growth channels.
• Strong ability to analyze Meta Ad Manager data and translate it to non-Meta channels.
• Ability to own and run campaigns end-to-end without day-to-day oversight or a team.
• Focus on profitability, MER, first-purchase break-even, GA4 and server-side tracking setups.

Responsibilities

• Lead end-to-end execution and campaign architecture across Google Ads, TikTok Ads, AppLovin, Snapchat and other new channels.
• Build and scale non-Meta platforms from scratch (0 to 10,000+/day in spend) for multiple brands.
• Own Google Merchant Center, product feed optimization, keyword strategies, bidding, and tracking integrity.
• Read Meta Ad Manager data to identify winning concepts and partner with the creative lead to repurpose assets.
• As scale grows, brief and build platform-native creative content to maximize performance.
• Track multi-touch attribution, blended ROAS and post-purchase signals to guide spend decisions.

Skills

Zero-to-One scale

Multi-Brand agency background

Google Ads & multi‑platform mastery

Meta Ad Manager data literacy

Autonomous operating style

Direct-response & tracking

Tools

Google Merchant Center

Job description

AtlasBrands is seeking an autonomous, highly experienced Head of Multi-Channel Media Buying to own end-to-end ownership of building and scaling all non-Meta paid acquisition channels across our portfolio of brands. You will establish ground-up platform setups, including Google Ads, Merchant Center, and cross-channel scaling to TikTok, AppLovin, Snapchat, and beyond.

You’ll collaborate with the Head of Performance Creative to adapt Meta concepts to non-Meta platforms and drive platform-native