Remote Paid Social Creative Strategist for DTC Growth

AtlasBrands; Estado de México; Remote; MXN 670,000 - 1,339,000; Full time

Job summary

AtlasBrands is seeking a high-ownership Creative Strategist to own paid social creative strategy for Meta, TikTok, and YouTube. You will transform data and consumer insights into high-converting ad concepts, scripts, and briefs to fuel our scaling engine.

In this role, you’ll craft data-backed strategies, conduct market research, write production-ready briefs and scripts, and collaborate with video editors to optimize performance. You’ll track learnings and drive rapid iteration across campaigns.

Qualifications

• 4-6+ years in creative strategy, paid social, or performance marketing in DTC/e-commerce.
• Deep understanding of Meta, TikTok, and YouTube ad platforms and best practices.
• Ability to translate performance data into direct creative direction (CTR, CPA, ROAS, hold rate).
• Excellent written and verbal English with strong script structure and hooks.
• Highly autonomous with a high ownership mindset in a fast-paced environment.

Responsibilities

• Develop data-backed creative strategies, hypotheses, and ad concepts for paid social channels.
• Conduct consumer, product, and competitor research to identify positioning angles and hooks.
• Write production-ready briefs, scripts, hooks, and ad copy for direct-response performance.
• Partner with Video Editors to guide execution and provide precise feedback.
• Analyze campaign data to identify winning concepts, fatigue, and rapid iterations.
• Track learnings from creative tests to build repeatable playbooks across the portfolio.

Skills

Creative strategy

Paid social

Performance marketing

DTC/e-commerce

Data interpretation

Tools

Meta Ads

TikTok Ads

YouTube Ads

Job description

AtlasBrands is seeking a high-ownership Creative Strategist to own paid social creative strategy for Meta, TikTok, and YouTube. You will transform data and consumer insights into high-converting ad concepts, scripts, and briefs to fuel our scaling engine.

In this role, you’ll craft data-backed strategies, conduct market research, write production-ready briefs and scripts, and collaborate with video editors to optimize performance. You’ll track learnings and drive rapid iteration across campaigns.