Creative Strategist

AtlasBrands; Estado de México; Remote; MXN 670,000 - 1,339,000; Full time

Job summary

AtlasBrands is seeking a high-ownership Creative Strategist to own paid social creative strategy for Meta, TikTok, and YouTube. You will transform data and consumer insights into high-converting ad concepts, scripts, and briefs to fuel our scaling engine.

In this role, you’ll craft data-backed strategies, conduct market research, write production-ready briefs and scripts, and collaborate with video editors to optimize performance. You’ll track learnings and drive rapid iteration across campaigns.

Qualifications

• 4-6+ years in creative strategy, paid social, or performance marketing in DTC/e-commerce.
• Deep understanding of Meta, TikTok, and YouTube ad platforms and best practices.
• Ability to translate performance data into direct creative direction (CTR, CPA, ROAS, hold rate).
• Excellent written and verbal English with strong script structure and hooks.
• Highly autonomous with a high ownership mindset in a fast-paced environment.

Responsibilities

• Develop data-backed creative strategies, hypotheses, and ad concepts for paid social channels.
• Conduct consumer, product, and competitor research to identify positioning angles and hooks.
• Write production-ready briefs, scripts, hooks, and ad copy for direct-response performance.
• Partner with Video Editors to guide execution and provide precise feedback.
• Analyze campaign data to identify winning concepts, fatigue, and rapid iterations.
• Track learnings from creative tests to build repeatable playbooks across the portfolio.

Skills

Creative strategy

Paid social

Performance marketing

DTC/e-commerce

Data interpretation

Tools

Meta Ads

TikTok Ads

YouTube Ads

Job description

Role Objective

AtlasBrands is looking for a high-ownership Creative Strategist to own creative strategy for paid social campaigns across Meta, TikTok, and YouTube. Operating as an autonomous strategist within our performance pods, you will turn data and consumer insights into high-converting ad concepts, scripts, and briefs to fuel our rapid scaling engine.

What You'll Do

• Creative Strategy & Concepting: Develop data-backed creative strategies, hypotheses, and ad concepts tailored for paid social channels.
• Research & Positioning: Conduct deep consumer, product, and competitor research to identify untapped positioning angles, customer pain points, and hooks.
• Briefing & Scriptwriting: Write clear, production-ready creative briefs, scripts, hooks, and ad copy optimized for direct-response performance.
• Post-Production Direction: Partner closely with Video Editors to guide execution, review creative outputs, and provide precise, actionable feedback.
• Data Synthesis & Iteration: Analyze campaign performance data to identify winning concepts, dissect fatigue, and rapidly launch iteration cycles.
• Creative Testing Ownership: Track, synthesize, and communicate key learnings from creative tests to establish repeatable playbooks across our portfolio.

Required Skills And Qualifications

• Proven Experience: 4-6+ years of hands-on experience in creative strategy, paid social, or performance marketing within DTC/e-commerce.
• Ecosystem Mastery: Deep understanding of Meta, TikTok, and YouTube ad platforms, placements, and creative best practices.
• Data-to-Creative Translation: Exceptional ability to interpret performance metrics (CTR, CPA, ROAS, hold rate) and translate raw data into direct creative direction.
• Communication & Precision: Excellent written and verbal English skills with a strong command of script structure, psychological triggers, and hooks.
• High Ownership Mindset: Thrives in a fast-paced environment with high autonomy, executing rapidly without needing micro-management.

Nice to Have

• Experience managing UGC-style or creator-led ad workflows.
• Specialized experience in high-risk or health/supplement verticals.

Working Hours & Culture

• Role Timeline: Full-time role.
• Async-First: Global, remote-first team setup requiring core daily overlap with US EST business hours for team syncs and cross-functional alignment.
• Compensation: Competitive monthly retainer + performance bonus, scaled based on experience and scaling track record.