Meta Media Buyer for High-Ticket Coaching Brand

Paired; México; On-site; MXN 350,000 - 700,000; Full time

Job summary

Paired is seeking a Meta Media Buyer to own end-to-end Meta advertising for a U.S.-based relationship coaching brand. You will structure campaigns, manage budgets, run testing, and optimize creative performance, audiences, and tracking.

Collaborate with organic and creative teams to turn content into scalable paid strategy. Ideal candidates have 3+ years in Meta Ads, strong data-driven skills, and proven ability to drive qualified leads and conversions while maintaining healthy CAC.

Qualifications

• 3+ years of hands-on experience managing Meta Ads.
• Strong proficiency with Meta Ads Manager.
• Demonstrated experience managing and scaling meaningful paid advertising budgets.
• Strong understanding of direct-response and performance marketing.
• Experience with lead-generation and conversion-focused campaigns.
• Strong understanding of campaign structure, audiences, bidding, budgeting, optimization, and scaling.
• Strong creative analysis and ad-testing skills.
• Ability to interpret advertising and funnel data and translate it into specific actions.

Responsibilities

• Own day-to-day execution across Facebook and Instagram advertising through Meta Ads Manager.
• Build, launch, manage, and optimize campaigns across the customer acquisition funnel.
• Monitor account performance and adjust strategies to scale profitable campaigns.
• Maintain clean campaign structures and naming conventions for clarity and scalability.
• Develop and maintain structured testing for hooks, angles, messaging, formats, offers, and CTAs.
• Provide actionable briefs to the creative team based on performance data.
• Collaborate with the Sales/CRM team to align paid leads with downstream results.
• Own reporting on paid acquisition performance and communicate next steps.

Skills

Meta Ads Manager

Facebook Ads

Campaign optimization

Budget management

A/B testing

Data analysis

Lead generation

Funnel interpretation

Communication

Tools

Meta Ads Manager

Job description

Paired is seeking a Meta Media Buyer to own end-to-end Meta advertising for a U.S.-based relationship coaching brand. You will structure campaigns, manage budgets, run testing, and optimize creative performance, audiences, and tracking.

Collaborate with organic and creative teams to turn content into scalable paid strategy. Ideal candidates have 3+ years in Meta Ads, strong data-driven skills, and proven ability to drive qualified leads and conversions while maintaining healthy CAC.