Remote Senior Media Buyer - DTC Growth & Creative Strategy

Tidal; Ciudad de México; Remote; MXN 616,000 - 822,000; Full time

Job summary

Tidal is seeking a Sr. Media Buyer/Paid Media Specialist for a US-focused DTC furniture and home decor brand. You will own paid media execution, optimize customer acquisition, and scale profitable growth across Meta, Google, TikTok, AppLovin, and Pinterest.

The role combines media buying, creative strategy, and email/SMS marketing. We value hands-on management, independence, and a track record of high-budget campaigns.

Qualifications

• At least 3 years of hands-on paid media buying experience.
• Experience with US-based DTC brands.
• Agency and in-house brand experience required.
• Proven track record managing ad budgets over US$250,000 per month.
• Advanced hands-on expertise in Meta Ads Manager and Google Ads.
• Experience with TikTok Ads, AppLovin, and Pinterest Ads.
• Practical experience using Klaviyo and Postscript for email/SMS campaigns.
• Strong knowledge of creative strategy, copywriting, and branding.

Responsibilities

• Plan, launch, manage, and optimize campaigns across Meta, Google, TikTok, AppLovin, and Pinterest.
• Manage budgets and drive profitable growth with channel allocations and bid strategies.
• Guide creative strategy with the team and translate insights into briefs and briefs into action.
• Lead testing roadmaps and scale winning approaches for future campaigns.
• Execute email and SMS campaigns using Klaviyo and Postscript to improve conversions.
• Monitor ROAS, CPLs, and overall marketing efficiency and optimize landing/product pages.

Skills

Paid media buying

DTC brand experience

Meta Ads Manager

Google Ads

TikTok Ads

AppLovin

Pinterest Ads

Klaviyo

Postscript

Analytics

Creative strategy

Independent contractor

Tools

Shopify

Google Analytics 4 (GA4)

Klaviyo

Postscript

Job description

Tidal is seeking a Sr. Media Buyer/Paid Media Specialist for a US-focused DTC furniture and home decor brand. You will own paid media execution, optimize customer acquisition, and scale profitable growth across Meta, Google, TikTok, AppLovin, and Pinterest.

The role combines media buying, creative strategy, and email/SMS marketing. We value hands-on management, independence, and a track record of high-budget campaigns.