Media Strategist (Remote, Guadalajara)

Blacksmith Agency; Región Centro; Remote; MXN 1,310,000 - 2,059,000; Full time

Job summary

Blacksmith Agency is seeking a Media Strategist to own paid media for a book of B2B and growing-brand clients. You will set targeting, budget calls, and the narrative when clients ask why, acting as the strategic voice at the table.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, including budget allocation, bidding, targeting, testing, and measurement. You will guide 90-day roadmaps and drive long-term account growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta ad platforms.
• Proven track record of improving ROAS/CPA.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Oversee paid media for Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set and defend the 90-day and quarterly client roadmaps.
• Provide trusted conversion tracking using GA4, Tag Manager, and platform pixels.
• Drive account growth through retention, upsell and long-term relationships.

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.