MarTech & AdTech Lead - Strategic Digital Marketing

Capgemini; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Capgemini in Mexico City seeks a Digital Marketing Technology Lead to guide client engagements across AdTech, Retail Media, and Digital Marketing Solutions. You will translate business needs into technology roadmaps, lead cross-functional teams, and optimize platform performance.

You\'ll act as a trusted advisor to stakeholders, manage project delivery, and drive innovative marketing solutions with strong communication and consulting skills.

Formación

• Bachelor's degree in Marketing, Business Administration, Technology, Communications, Engineering, or a related field.
• 5+ years of experience in Digital Marketing, AdTech, Marketing Technology (MarTech), Retail Media, Digital Media, Consulting, or a related field.
• Experience managing client relationships and stakeholder communications.
• Proven experience leading complex projects involving multiple stakeholders and workstreams.
• Strong understanding of digital advertising ecosystems and media technologies.
• Experience with project management methodologies and tools.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Advanced English proficiency.

Responsabilidades

• Act as the primary point of contact for clients regarding AdTech and Retail Media initiatives.
• Lead strategic conversations with business and marketing stakeholders to understand objectives and define technology solutions.
• Support the implementation, adoption, and optimization of digital marketing platforms and tools.
• Coordinate cross-functional teams including marketing, analytics, technology, media, and external partners.
• Translate business requirements into actionable technology and process recommendations.
• Monitor project progress, risks, dependencies, and key milestones.
• Facilitate workshops, planning sessions, status meetings, and executive presentations.
• Develop strategic roadmaps and recommendations to improve marketing effectiveness and campaign performance.
• Collaborate with data, analytics, and media teams to support audience strategies, measurement frameworks, and reporting initiatives.
• Drive continuous improvement initiatives and identify opportunities for innovation and operational efficiency.
• Manage stakeholder expectations and ensure alignment across multiple teams and functions.

Conocimientos

Digital marketing

AdTech knowledge

Project management

Stakeholder management

English proficiency

Educación

Bachelor's degree in Marketing or related field

Herramientas

DV360

Campaign Manager 360

Google Ads

The Trade Desk

Criteo

Adobe Experience Cloud

Salesforce Marketing Cloud

LiveRamp

Descripción del empleo

Capgemini in Mexico City seeks a Digital Marketing Technology Lead to guide client engagements across AdTech, Retail Media, and Digital Marketing Solutions. You will translate business needs into technology roadmaps, lead cross-functional teams, and optimize platform performance.

You\'ll act as a trusted advisor to stakeholders, manage project delivery, and drive innovative marketing solutions with strong communication and consulting skills.