Global MarTech Transformation Manager

Accenture México; Monterrey; Presencial; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Accenture México seeks a MarTech Manager to lead marketing technology transformations for client projects in Mexico City or Monterrey. You will gather requirements, design MarTech/AdTech solutions, assess vendors, and drive platform adoption across industries.

Strong English, travel availability, and 8+ years of experience are required; familiarity with Adobe, Salesforce, and Google Marketing Platform is essential.

Formación

• Bachelor’s degree completed; MBA is desirable and Adobe Certification desirable.
• Advanced English language skills required.
• 8+ years of experience in marketing transformation/Martech/Adtech across industries.
• Strong knowledge of MarTech/AdTech, data, content, marketing automation, analytics.
• Experience implementing MarTech/AdTech platforms and integrations with Salesforce, Adobe, and Google platforms.

Responsabilidades

• Gather business requirements and design processes for implementing marketing and advertising tools.
• Conduct vendor assessments and client MarTech/AdTech capability assessments.
• Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.
• Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders and projects.
• Drive business development and thought leadership in the digital marketing platform space.

Conocimientos

MarTech Transformation

MarTech Assessment

Adobe Experience Cloud

Adobe Journey Optimizer

Adobe Experience Manager

Salesforce Marketing Cloud

Google Marketing Platform

Project Management

Techno-functional

Business English

Educación

Bachelor’s degree

MBA desirable

Adobe Certification desirable

Herramientas

Firebase

AppsFlyer

Pega Decisioning

GTM / Tealium (Tag Management)

Descripción del empleo

Accenture México seeks a MarTech Manager to lead marketing technology transformations for client projects in Mexico City or Monterrey. You will gather requirements, design MarTech/AdTech solutions, assess vendors, and drive platform adoption across industries.

Strong English, travel availability, and 8+ years of experience are required; familiarity with Adobe, Salesforce, and Google Marketing Platform is essential.