Digital Marketing Technology Lead

Capgemini; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Capgemini in Mexico City seeks a Digital Marketing Technology Lead to guide client engagements across AdTech, Retail Media, and Digital Marketing Solutions. You will translate business needs into technology roadmaps, lead cross-functional teams, and optimize platform performance.

You\'ll act as a trusted advisor to stakeholders, manage project delivery, and drive innovative marketing solutions with strong communication and consulting skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Technology, Communications, Engineering, or a related field.
• 5+ years of experience in Digital Marketing, AdTech, Marketing Technology (MarTech), Retail Media, Digital Media, Consulting, or a related field.
• Experience managing client relationships and stakeholder communications.
• Proven experience leading complex projects involving multiple stakeholders and workstreams.
• Strong understanding of digital advertising ecosystems and media technologies.
• Experience with project management methodologies and tools.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Advanced English proficiency.

Responsibilities

• Act as the primary point of contact for clients regarding AdTech and Retail Media initiatives.
• Lead strategic conversations with business and marketing stakeholders to understand objectives and define technology solutions.
• Support the implementation, adoption, and optimization of digital marketing platforms and tools.
• Coordinate cross-functional teams including marketing, analytics, technology, media, and external partners.
• Translate business requirements into actionable technology and process recommendations.
• Monitor project progress, risks, dependencies, and key milestones.
• Facilitate workshops, planning sessions, status meetings, and executive presentations.
• Develop strategic roadmaps and recommendations to improve marketing effectiveness and campaign performance.
• Collaborate with data, analytics, and media teams to support audience strategies, measurement frameworks, and reporting initiatives.
• Drive continuous improvement initiatives and identify opportunities for innovation and operational efficiency.
• Manage stakeholder expectations and ensure alignment across multiple teams and functions.

Skills

Digital marketing

AdTech knowledge

Project management

Stakeholder management

English proficiency

Education

Bachelor's degree in Marketing or related field

Tools

DV360

Campaign Manager 360

Google Ads

The Trade Desk

Criteo

Adobe Experience Cloud

Salesforce Marketing Cloud

LiveRamp

Job description

# Digital Marketing Technology LeadMexico CityApply for this job* Permanent* Experienced Professionals* Creative & Design* ID 574551-en\\_GB## OverviewWe are seeking a highly motivated **Digital Marketing Technology Lead** to support and lead strategic client engagements across Advertising Technology (AdTech), Retail Media, and Digital Marketing Solutions.This role will serve as a trusted advisor to business stakeholders, helping clients maximize the value of their marketing technology ecosystem through platform strategy, implementation support, optimization initiatives, and cross-functional collaboration.The ideal candidate combines expertise in digital advertising technologies with strong project management, stakeholder management, and consulting skills. This individual will work closely with clients, agencies, technology partners, and internal teams to deliver scalable and innovative marketing solutions.## Key Responsibilities* Act as the primary point of contact for clients regarding AdTech and Retail Media initiatives.* Lead strategic conversations with business and marketing stakeholders to understand objectives and define technology solutions.* Support the implementation, adoption, and optimization of digital marketing platforms and tools.* Coordinate cross-functional teams including marketing, analytics, technology, media, and external partners.* Translate business requirements into actionable technology and process recommendations.* Monitor project progress, risks, dependencies, and key milestones.* Facilitate workshops, planning sessions, status meetings, and executive presentations.* Develop strategic roadmaps and recommendations to improve marketing effectiveness and campaign performance.* Collaborate with data, analytics, and media teams to support audience strategies, measurement frameworks, and reporting initiatives.* Drive continuous improvement initiatives and identify opportunities for innovation and operational efficiency.* Manage stakeholder expectations and ensure alignment across multiple teams and functions.## Required Qualifications* Bachelor's degree in Marketing, Business Administration, Technology, Communications, Engineering, or a related field.* 5+ years of experience in Digital Marketing, AdTech, Marketing Technology (MarTech), Retail Media, Digital Media, Consulting, or a related field.* Experience managing client relationships and stakeholder communications.* Proven experience leading complex projects involving multiple stakeholders and workstreams.* Strong understanding of digital advertising ecosystems and media technologies.* Experience with project management methodologies and tools.* Strong analytical and problem-solving skills.* Excellent communication and presentation abilities.* Advanced English proficiency.## Preferred Qualifications* Experience with platforms such as: + Google Marketing Platform (DV360, Campaign Manager 360) + Google Ads + The Trade Desk + Criteo + Amazon Advertising + Adobe Experience Cloud + Salesforce Marketing Cloud + LiveRamp + Retail Media platforms* Experience working with FMCG, Retail, Consumer Goods, or E-commerce organizations.* Experience in consulting or client-facing roles.* Knowledge of audience strategy, digital measurement, media performance, and marketing analytics.* PMP, Scrum, Agile, or related project management certifications are a plus.