Marketing Transformation (Martech) Manager - Mexico

1900 Accenture S.C. Company; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Accenture is seeking a Martech Manager to lead requirements gathering, solution design, and tool implementations across MarTech/AdTech platforms for global client projects. You will assess vendors, optimize stacks, and drive business development in digital marketing platforms, with travel to meet client needs.

Based in Mexico City or Monterrey, the role requires 8+ years in marketing transformation, English proficiency, and MBA or equivalent experience.

Formación

• Bachelor’s degree completed; MBA is highly desirable.
• Certified in ADOBE desirable.
• Availability to travel may be required.
• English Advanced with 8+ years of proven experience in marketing transformation/Martech or Adtech.

Responsabilidades

• Gather business requirements and design processes for implementing marketing and advertising tools.
• Conduct vendor assessments and MarTech/AdTech capability assessments.
• Provide recommendations to optimize MarTech/AdTech stacks and develop use cases to improve utilization.
• Research and recommend new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver client solutions.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Mobilize across multiple client and internal stakeholders and projects.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Conocimientos

MarTech/AdTech Transformation

Adobe Experience Cloud

Salesforce Marketing Cloud

Google Marketing Platform

Techno-functional consulting

Project management

Data analytics

English communication

Educación

Bachelor’s degree

MBA desirable

Herramientas

Adobe Experience Cloud

Salesforce Marketing Cloud

Google Marketing Platform

Tag Management (GTM)

Firebase

Appsflyer

Pega Decisioning

Descripción del empleo

Join Our Global Consulting Network and Expand Your Horizons! Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top-tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management. Why Choose Us? Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices. Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise. Dynamic Work Environment: Our work is fast-paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact. Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting‑edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world. We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Let’s build a better future together! As a Martech Manager you will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech/AdTech stacks, and driving business development efforts in the digital marketing platform space.

Roles & Responsibilities

• Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
• Conduct vendor assessments and client MarTech/AdTech capability assessments.
• Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.
• Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders (client and internal) and projects.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Job Location: Mexico City or Monterrey

Qualifications

• Bachelor’s degree completed; MBA is highly desirable.
• Certified in ADOBE desiderable.
• Availability to travel may be required.
• English Advanced +8/10 years of proven working experience in marketing transformation/Martech or Adtech implementation across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.

Must Have Skills

• MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Adobe Journey Optimizer, Adobe Experience Manager, Salesforce Marketing Cloud, Google Marketing Platform, techno-functional and project management experience
• Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.
• Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms.
• Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform.
• Hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
• Good consulting, techno-functional and project management experience is preferred.
• Excellent oral and written english communication skills

Good to Have Skills

• Firebase, Appsflyer, Pega Decisioning, Tag Management Platforms (GTM, Launch, Tealium), DMPs, CDPs

Additional Information

• Relocation Options: Candidates based in cities other than Mexico City or Monterrey can be considered, but Accenture regrets it does not cover relocation expenses for this position.
• International Considerations: Foreign candidates can be considered but Accenture regrets that it is unable to sponsor employment Visas for this position.

About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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