Marketing Transformation (Adobe Analytics) Consultant - Mexico

Accenture México; Ciudad de México; On-site; MXN 60,000 - 80,000; Full time

Job summary

A major consulting firm in Mexico City is seeking a Marketing and Customer Analytics Consultant. This position involves leading the design and execution of analytics solutions, managing data processes, and delivering insights to improve marketing initiatives. Candidates should have 6+ years of experience in data-driven marketing, proficiency in tools like Adobe Analytics, and strong project management skills. This full-time role promises a dynamic work environment and the chance to drive impactful results.

Qualifications

• 6+ years of experience in data-driven marketing and web analytics.
• Advanced English communication skills.
• Hands-on experience with Adobe marketing processes.

Responsibilities

• Lead design and implementation of analytics solutions.
• Conduct user experience assessments for optimization.
• Manage and track online activity data processes.

Skills

Adobe Analytics

Google Analytics

Marketing analytics

Project management

Education

Bachelor's degree

MBA

Tools

Tableau

Firebase

PowerBI

Job description

Join Our Global Consulting Network and Expand Your Horizons!

Are you ready to take your career to new heights? At the Global Network, we are more than just a team; we are a thriving community of over 10,000 professionals operating from key locations around the world. We specialize in providing top‑tier consulting expertise across various industries and functional areas, including life sciences, energy, supply chain operations, finance, and talent management.

Why Choose Us?

• Global Exposure: Work on international projects and gain invaluable insights into diverse cultures and business practices.
• Specialized Development: We don’t just work across broad spectrums; we ensure you develop deep expertise in specific areas of management consulting, enhancing both your professional value and expertise.
• Dynamic Work Environment: Our work is fast‑paced and challenging, pushing you to grow quickly and continuously improve. It’s not just about meeting expectations; it’s about exceeding them and making a significant impact.
• Innovation at the Core: At the Global Network, innovation isn't just a buzzword—it's a fundamental part of how we operate. We leverage cutting‑edge technologies and innovative strategies to solve complex problems and deliver novel solutions that keep our clients ahead in a rapidly changing world.

We are driven by a commitment to excellence and a passion for delivering results that matter. If you are ambitious, talented, and ready for a challenge, we want to hear from you. Reach out, join our network, and start a conversation that could lead to your next big opportunity.

Job Summary

As a Marketing and Customer Analytics Consultant, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys.

Roles & Responsibilities

• Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks.
• Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints.
• Manage processes for capturing, storing, using, and tracking online activity data from multiple channels.
• Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients’ digital platforms and achieve business results.
• Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers.
• Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients.
• Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies.
• Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions.
• Work with technology teams to orchestrate and implement integrations, including API‑based integrations.
• Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders and projects with strong project management skills.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Professional & Technical Skills

• Must have: website/app and marketing analytics tools like Adobe Analytics (Priority), Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase.
• Hands‑on experience in delivering and executing technical/functional design solutions.
• Good to have: Experience with tag management platforms (GTM, Adobe Launch, Tealium), ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio.

Your experience counts!

• Bachelor’s degree completed; MBA is highly desirable.
• Advanced level of English and excellent oral and written communication skills.
• +6 years of proven working experience in developing and executing data‑driven marketing, web, and customer analytics across industries such as e‑commerce, CPG, telecom, healthcare, and financial services.
• Experience in projects with Adobe Platforms.
• Strong understanding of collaboration between web/app analytics and other marketing, advertising, and personalization technologies.
• Preferred but not mandatory: Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API).
• Hands‑on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other martech platforms implementation with deep functional, industry and client‑facing experience.
• Good consulting, techno‑functional and project management experience is preferred.
• Availability to travel may be required.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Strategy/Planning and Consulting

Industries

Business Consulting and Services