Marketing Operations Specialist

EPAM Systems; México; Hybrid; MXN 450,000 - 650,000; Full time

Job summary

EPAM Systems Inc. is seeking a Marketing Operations Specialist to advance our Talent Acquisition strategies with innovative recruitment marketing approaches.

You will collaborate with the TA team to optimize campaigns, improve candidate interactions, and deploy AI tools to secure elite talent. You will execute multi-channel campaigns, build partnerships with tools, and craft content and descriptions to attract top-tier candidates while advancing automation and AI-driven processes in recruitment

Qualifications

• At least 2 years in marketing operations, recruitment marketing, or employer branding.

Responsibilities

• Execute and manage email campaigns, multi-channel campaigns, referral campaigns, and events tailored to recruitment objectives.
• Identify and form partnerships with tools and vendors that align with our marketing targets.
• Craft detailed requirements for the product team to improve marketing operations and enhance candidate pre-screening processes.
• Manage internal recruitment tools to effectively segment candidates for streamlined recruitment operations.
• Develop and manage automated email flows to pre-screen candidates according to business needs.
• Collaborate with the Talent Acquisition team to produce attractive job descriptions and content that draw in top-tier talent and enrich their engagement.
• Explore and implement AI-driven automation and optimization opportunities in recruitment marketing.
• Liaise with stakeholders to define AI applications, establish success metrics, and create KPIs.
• Serve as the intermediary between technical, marketing, and recruitment teams to ensure seamless AI integration.

Skills

Marketing operations

Recruitment marketing

Employer branding

English writing (B2+ or higher)

Content marketing

Social media marketing

PPC advertising

Data analysis (Excel, Power BI)

Team collaboration

Writing abilities

AI tools experience (recruitment/marke

Tools

HubSpot

Marketo

Pardot

ATS

Power BI

Job description

We are actively seeking a Marketing Operations Specialist to drive our Talent Acquisition strategies forward with innovative recruitment marketing approaches. This role involves close collaboration with the Talent Acquisition team to optimize marketing campaigns, improve candidate interactions, and deploy digital marketing and AI tools to secure elite talent. If you have a knack for applying strategic marketing methods to boost recruitment activities, we welcome you to join our vibrant team.

Responsibilities

• Execute and manage email campaigns, multi-channel promotional campaigns, referral campaigns, and events tailored to recruitment objectives.
• Identify and form partnerships with tools and vendors that align with our marketing targets.
• Craft detailed requirements for the product team to improve marketing operations and enhance candidate pre-screening processes.
• Manage internal recruitment tools to effectively segment candidates for streamlined recruitment operations.
• Develop and manage automated email flows to pre-screen candidates according to business needs.
• Collaborate with the Talent Acquisition team to produce attractive job descriptions and content that draw in top-tier talent and enrich their engagement.
• Explore and implement AI-driven automation and optimization opportunities in recruitment marketing.
• Liaise with stakeholders to define AI applications, establish success metrics, and create KPIs.
• Serve as the intermediary between technical, marketing, and recruitment teams to ensure seamless AI integration.

Requirements

• Minimum of 2 years of experience in marketing operations, recruitment marketing, or employer branding.
• Advanced proficiency in English, with outstanding writing and communication skills at a B2 level or higher.
• Proficient with marketing automation tools such as HubSpot, Marketo, or Pardot.
• Experienced in utilizing Applicant Tracking Systems (ATS).
• Proficient in content marketing, social media marketing, and PPC advertising.
• Excellent writing abilities.
• Proficient in data analysis using tools like Excel and Power BI.
• Deep understanding of candidate personas, recruitment funnels, and employer branding strategies.
• Excellent communication and team collaboration skills, capable of working effectively within a diverse team setting.
• Nice to have: Experience in implementing AI tools to improve recruitment and marketing processes.
• A keen interest in advancing skills in the AI field.