Marketing Operations Lead: Campaigns, Data & AI

Salesforce; Ciudad de México; Presencial; MXN 900.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Well-being reimbursement

Parental leave

Adoption assistance

Fertility benefits

Trailhead training

Descripción de la vacante

Salesforce is seeking a Marketing Operations Lead to join the Global Marketing Analytics team. You will translate business needs into technical requirements, define measurement of data integrity, and ensure bug-free launches for campaigns across the organization.

You will drive cross-functional initiatives, mentor junior analysts, and infuse AI tools into workflows to improve efficiency and impact across marketing programs.

Formación

• 5-7 years of experience in an analytical role.
• BS/BA degree in marketing, economics, sales, business analytics, or equivalent.
• Technical Writing: Mastery of the PRD format with clear If-This-Then-That logic.
• Highly proficient in Excel / Google Sheets.
• Proficient in Tableau desktop or similar data visualization tool to parse large datasets.
• Proficient data exploration and analysis skills.
• Familiarity with marketing practices, marketing KPIs, marketing analytics.
• Strong problem-solving skills.
• Ability to derive actionable insights from data and communicate across organization."
• Experienced with data storytelling using Google Slides or PowerPoint; strong written/oral communication.
• Detail-oriented with time management and project prioritization in unstructured environments.
• Comfortable taking initiative to develop solutions for unstructured problems.

Responsabilidades

• Strategic Campaign Operations & Project Leadership for large cross-functional initiatives.
• Apply expert marketing analytics knowledge to improve campaigns and funnel metrics.
• Lead data quality improvements and align data with product/engineering teams.
• Identify and propose new projects to close strategic gaps.
• Partner with stakeholders to translate needs into data-driven requirements.
• Integrate AI/tools into project workflows and share best practices.
• Mentor junior team members on analytics tools and governance.

Conocimientos

5-7 years analytical experience

Marketing analytics

Technical Writing (PRD)

Excel/Google Sheets

Tableau or data viz tool

Data exploration & analysis

Marketing KPIs & practices

Data storytelling (Slides/PowerPoint)

Cross-functional collaboration

Time management & prioritization

Educación

BS/BA degree in marketing, economics, sales, business analytics, or related field

Herramientas

Tableau

Google Slides

PowerPoint

Excel

Descripción del empleo

Salesforce is seeking a Marketing Operations Lead to join the Global Marketing Analytics team. You will translate business needs into technical requirements, define measurement of data integrity, and ensure bug-free launches for campaigns across the organization.

You will drive cross-functional initiatives, mentor junior analysts, and infuse AI tools into workflows to improve efficiency and impact across marketing programs.