Brand Campaign Operations Lead – Budget, AI Tools & Growth

3M HEALTHCARE; Ciudad de México; Presencial; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Salesforce is seeking a Marketing Strategy and Planning Manager – Brand Campaigns & Partnerships in Mexico City. You will serve as the financial and operational backbone for the Brand Campaigns and Partnerships team, driving budget rigor and target pacing for high‑impact initiatives.

You will own monthly status updates, KPI pacing, and align budgets with milestones while leading AI tooling development, prompts, and automated workflows to support non‑technical teams.

Formación

• 5+ years progressive experience in marketing operations, finance, analytics, or similar business operations.
• Proven expertise in budget management, financial tracking, and operational reporting.
• Advanced Excel skills and ability to handle large datasets with a detail‑oriented approach.
• Demonstrated success in driving operational processes from conception to completion with measurable business outcomes.
• Strong verbal and written communication skills; ability to articulate complex financial and operational information to diverse stakeholders.
• Highly analytical and data‑driven, translating insights into actionable strategies.
• Proactive risk identification and creative problem‑solving in dynamic environments.
• Hands‑on experience building AI agents, custom GPTs, or LLM‑powered tools on platforms such as ChatGPT, Claude, Gemini, Agentforce.
• Proficiency in prompt engineering and AI workflow/automation tools (e.g., Slack AI).
• Comfortable working at the intersection of technology and operations, capable of independently scoping, building, and deploying lightweight AI‑powered solutions.

Responsabilidades

• Budget management and financial oversight: manage the overall Brand Campaigns and Partnerships budget, track multi‑year commitments, reconcile with Finance, and maintain accuracy and flexibility.
• Support quick turnaround and executive approvals, driving rigor around budget submissions and invoicing deadlines.
• Lead the team’s strategic planning framework (e.g., V2MOM), defining and documenting annual targets.
• Own monthly status updates and performance pacing to keep targets on schedule.
• Maintain alignment of budget, milestones, and campaign/media delivery timelines, and provide bi‑weekly executive‑level updates on dependencies, risks, and operational callouts.
• Provide consolidated operational reports for leadership, including budget status, target pacing, and resource commitments.
• Serve as technical resource for internal AI tooling, agent building, and prompt engineering—design, build, and iterate on AI agents and automated workflows that streamline repetitive tasks.
• Develop and maintain a library of reusable prompts, tools, and AI‑powered workflows tailored to the team’s needs.

Conocimientos

Budget management

Financial tracking

Operational reporting

Advanced Excel

Data analysis

Strategic planning

Communication skills

AI tooling experience

Prompt engineering

AI workflow automation

Herramientas

ChatGPT

Claude

Gemini

Agentforce

Slack AI

Descripción del empleo

Salesforce is seeking a Marketing Strategy and Planning Manager – Brand Campaigns & Partnerships in Mexico City. You will serve as the financial and operational backbone for the Brand Campaigns and Partnerships team, driving budget rigor and target pacing for high‑impact initiatives.

You will own monthly status updates, KPI pacing, and align budgets with milestones while leading AI tooling development, prompts, and automated workflows to support non‑technical teams.