PLG Analytics Lead — Growth, Data & Experiments

Salesforce; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Salesforce is seeking a Lead Analyst for the PLG Analytics team to shape data infrastructure and pivot insights into growth. You’ll own funnel analytics from acquisition to monetization and collaborate with data science, marketing, product, and GTM teams.

You’ll build dashboards, set analytics standards, lead experiments with rigorous stats, and mentor junior analysts to raise the team’s capabilities daily.

Formación

• 5–7 years of growth analytics, digital marketing analytics, or product analytics experience.
• Expert proficiency in SQL; advanced Tableau or equivalent data visualization tool; working knowledge of dbt.
• Demonstrated experience leading end‑to‑end analytical projects independently—from scoping through delivery—in ambiguous, fast‑moving environments.
• Strong working knowledge of A/B testing and experimentation design, including statistical significance, power analysis, and causal inference techniques.
• Experience building or contributing to data pipelines and datasets in collaboration with data engineering teams.
• Solid understanding of self‑serve SaaS funnels—including conversion metrics, funnel diagnostics, and attribution modeling.
• Strong communication skills—able to lead discussions with senior stakeholders and present complex findings with clarity and confidence.
• Familiarity with AI tools and the ability to apply them to improve analytical workflows and efficiency.

Responsabilidades

• Build, maintain, and improve the PLG data infrastructure, including datasets that power end‑to‑end funnel analytics from top‑of‑funnel acquisition through monetization, expansion, and retention.
• Partner with data engineering to develop and maintain a single source of truth for PLG performance data, ensuring accuracy, reliability, and scalability.
• Define, track, and evolve key PLG metrics—CAC, LTV, free‑to‑pay conversion, trial conversion, and PQL performance—creating dashboards and reports that are clear, trusted, and widely adopted.
• Set standards and best practices for data visualization and dashboard creation within the PLG analytics function.
• Lead complex funnel diagnostics, identifying conversion gaps and high‑impact opportunities across the self‑serve funnel.
• Design, execute, and analyze A/B and multivariate experiments with strong statistical rigor, translating results into clear recommendations.
• Support attribution modeling work in partnership with centralized data science teams, contributing to a clearer understanding of channel contribution and PQL conversion paths.
• Proactively conduct analyses that anticipate business needs rather than waiting to be asked.
• Partner directly with director‑level stakeholders across Marketing, Product, GTM, and Sales to align on metrics, priorities, and analytical deliverables.
• Translate complex analytical findings into audience‑appropriate language—clear, concise narratives and visualizations that enable decision‑making without requiring the audience to interpret the data themselves.
• Participate in the development and ongoing maintenance of the team‑level PLG analytics roadmap.
• Coach and mentor junior team members, including supporting the Growth Analyst in developing their analytical skills and data fluency.

Conocimientos

SQL

Tableau

dbt

A/B testing

Data pipelines

Stakeholder comms

Herramientas

dbt

Descripción del empleo

Salesforce is seeking a Lead Analyst for the PLG Analytics team to shape data infrastructure and pivot insights into growth. You’ll own funnel analytics from acquisition to monetization and collaborate with data science, marketing, product, and GTM teams.

You’ll build dashboards, set analytics standards, lead experiments with rigorous stats, and mentor junior analysts to raise the team’s capabilities daily.