Marketing Operations Coordinator — Impact & Remote

Instructure, Inc.; México; Hybrid; MXN 350,000 - 550,000; Full time

Benefits offered by this job

Ownership program

Flexible work culture

Generous time off

Wellness programs

Tuition reimbursement

Learning resources

Tech tools

Recognition program

Inclusive culture

Job summary

Instructure, Inc. is seeking a Marketing Operations Coordinator to optimize campaigns and ensure data quality across Marketo and Salesforce. You will work with SDRs and marketing teams to streamline lead flow, reporting, and program execution.

The role emphasizes campaign testing, process improvement, and tool stewardship to drive scalable marketing results across digital, regional, and events initiatives.

Qualifications

• 2+ years in Marketing Operations or Campaign Execution in a B2B SaaS environment.
• Hands-on Marketo experience is required; Salesforce and Excel helpful.
• Familiarity with lead lifecycle management, scoring models, and campaign attribution.
• Strong organizational and project management skills with attention to detail.
• Clear, concise communication and willingness to learn new tools and processes.

Responsibilities

• Build, test, and deploy Marketo programs aligned with briefs and timelines.
• Support campaign tracking with proper UTM structures and Salesforce campaigns.
• Manage lead processing workflows with accurate routing, scoring, and assignment.
• Troubleshoot Marketo and lead flow issues; escalate or resolve as needed.
• Enforce campaign and lead management best practices via audits and QA.
• Collaborate with Digital Marketing and Web teams on form strategies.
• Document campaign operations Playbooks, workflows, and templates.
• Collaborate with Demand Gen, Events, and Content teams for flawless execution.

Skills

Campaign execution

Data quality

Lead lifecycle management

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Salesforce

Excel/Sheets

Openprise

Outreach

Job description

Instructure, Inc. is seeking a Marketing Operations Coordinator to optimize campaigns and ensure data quality across Marketo and Salesforce. You will work with SDRs and marketing teams to streamline lead flow, reporting, and program execution.

The role emphasizes campaign testing, process improvement, and tool stewardship to drive scalable marketing results across digital, regional, and events initiatives.