PLG Analytics Lead - Growth & Data Infrastructure

Salesforce, Inc.; Ciudad de México; Híbrido; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Salesforce, Inc. is seeking a Lead Analytics professional to own the Product-Led Growth analytics engine. You will build and optimize data infrastructure, define funnel metrics, and deliver insights that drive new logo growth. You will partner with Marketing, Product, and Sales to guide strategy with rigorous experimentation and dashboards.

You will lead analytics projects end-to-end, mentor teammates, and ensure data quality across PLG performance data in a fast-paced SaaS environment.

Formación

• 5–7 years of experience in growth analytics, digital marketing analytics, or product analytics.
• Expert proficiency in SQL; advanced Tableau or equivalent data visualization tool; working knowledge of dbt.
• Demonstrated experience leading end-to-end analytical projects independently in fast-moving environments.
• Strong knowledge of A/B testing, experimental design, and causal inference techniques.
• Experience building or contributing to data pipelines with data engineering teams.
• Solid understanding of PLG or self-serve SaaS funnels and attribution modeling.
• Strong communication skills to present complex findings to senior stakeholders.

Responsabilidades

• Build, maintain, and improve the PLG data infrastructure powering end-to-end funnel analytics.
• Partner with data engineering to create a single source of truth for PLG performance data.
• Define, track, and evolve PLG metrics, and build dashboards for clear decision making.
• Lead complex funnel diagnostics and run A/B/multivariate experiments with rigorous analysis.
• Collaborate with Marketing, Product, GTM, and Sales to align on metrics and deliverables.
• Mentor junior team members and contribute to the PLG analytics roadmap.

Conocimientos

SQL

A/B testing

Data visualization

Data storytelling

Stakeholder communication

Herramientas

Tableau

dbt

Descripción del empleo

Salesforce, Inc. is seeking a Lead Analytics professional to own the Product-Led Growth analytics engine. You will build and optimize data infrastructure, define funnel metrics, and deliver insights that drive new logo growth. You will partner with Marketing, Product, and Sales to guide strategy with rigorous experimentation and dashboards.

You will lead analytics projects end-to-end, mentor teammates, and ensure data quality across PLG performance data in a fast-paced SaaS environment.