Marketing Ops Specialist - AI-Driven Campaigns

Benchmark Gensuite®; Aguascalientes; Híbrido; MXN 420.000 - 660.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual bonus programs

Team-building events

Off-cycle reviews

Descripción de la vacante

Benchmark Gensuite is seeking a Marketing Operations Specialist to join our Marketing & Growth Automation team in Aguascalientes. This hands-on role supports the day-to-day execution of our marketing automation engine—from translating campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments to maintaining clean data and actionable reporting.

The role is ideal for someone who enjoys building scalable systems, refining processes, and growing into broader

Formación

• 3+ years of hands-on experience using HubSpot in a B2B SaaS environment.
• Demonstrated experience independently building, managing, testing, and troubleshooting HubSpot workflows.
• Strong experience with HubSpot email marketing, campaigns, contact management, lists, segmentation, forms, landing pages, calls-to-action, and reporting.
• Experience executing automated email, nurture, lifecycle, customer marketing, product adoption, or event campaigns.
• Working knowledge of CRM and marketing database concepts, including contact properties, lifecycle stages, segmentation, data hygiene, lead management, and campaign attribution.
• Experience reviewing campaign performance and using data to identify optimization opportunities and explain findings clearly.
• Strong attention to detail and demonstrated ability to perform campaign quality assurance before launch.
• Ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment.

Responsabilidades

• Build, launch, monitor, and optimize HubSpot campaigns, workflows, nurture programs, segmentation, and tracking.
• Maintain campaign organization, naming conventions, templates, and subscription types.
• Support customer marketing programs, including newsletters, onboarding, renewals, win-back, surveys, adoption, and events.
• Monitor email deliverability and compliance, escalating technical issues as needed.
• Use approved AI tools to accelerate drafting, personalization, testing, and campaign production.
• Apply human review for accuracy, brand alignment, data use, and quality.
• Identify responsible opportunities to automate campaign work with appropriate controls.
• Build HubSpot dashboards for campaign, funnel, pipeline, attribution, and ROI performance.
• Deliver regular reporting, identify trends and anomalies, and maintain UTM/tracking standards.
• Maintain HubSpot data quality, properties, segmentation, account hierarchies, and database organization.
• Monitor integrations across HubSpot, CRM, ZoomInfo, Zapier, Chili Piper, and AI tools; troubleshoot and coordinate issue resolution.
• Document processes, standardize fields, and manage HubSpot access and permissions.
• Build, QA, and document A/B tests across emails, landing pages, and forms.
• Track learnings and support conversion rate optimization across the funnel.

Conocimientos

HubSpot workflows

Email marketing

Data hygiene

Campaign reporting

CRM integration

A/B testing

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot Marketing Hub

ZoomInfo

Zapier

Chili Piper

Descripción del empleo

Benchmark Gensuite is seeking a Marketing Operations Specialist to join our Marketing & Growth Automation team in Aguascalientes. This hands-on role supports the day-to-day execution of our marketing automation engine—from translating campaign briefs into emails, forms, landing pages, calls-to-action, workflows, and audience segments to maintaining clean data and actionable reporting.

The role is ideal for someone who enjoys building scalable systems, refining processes, and growing into broader