Marketing Operations Specialist: Campaign Execution & Data Quality

Portfolium (Acquired by Instructure); Ciudad de México; Híbrido; MXN 350.000 - 450.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Ownership program

Flexible work culture

Generous time off

Tuition reimbursement

Wellness programs

Descripción de la vacante

Instructure is seeking a Marketing Operations Coordinator to join our Marketing Operations team. You will focus on campaign execution, operational excellence, and system optimization across Marketo, Salesforce, Openprise, and Outreach.

You will build, test, and deploy programs in Marketo, manage lead routing and scoring, troubleshoot issues with SDR leadership, and collaborate with Marketing, Demand Gen, Events, and Content teams to ensure scalable, high‑quality campaigns.

Formación

• 2+ years of experience in Marketing Operations or Campaign Execution, preferably in a B2B SaaS environment.
• Hands-on experience with Marketo (required), Salesforce (preferred), and Excel/Sheets.
• Familiarity with lead lifecycle management, scoring models, and campaign attribution.
• Excellent organizational and project management skills with strong attention to detail.
• Clear, concise communication style—especially when translating technical requirements to non-technical stakeholders.
• Curious mindset with a willingness to dive into tools, systems, and processes to improve them.

Responsabilidades

• Build, test, and deploy programs in Marketo, aligned with campaign briefs and timelines
• Support campaign tracking through proper UTM structure, program channel/tags, and Salesforce campaign setup
• Manage lead processing workflows and maintain routing, scoring, and assignment accuracy in coordination with SDR leadership
• Troubleshoot Marketo and lead flow issues, escalating or resolving as needed
• Enforce campaign and lead management best practices through audits and QA processes
• Partner with Digital Marketing and Web teams on form strategies, ensuring alignment with routing and SDR communications
• Maintain documentation of campaign operations playbooks, workflows, and templates
• Collaborate with Demand Gen, Events, and Content teams to ensure flawless campaign execution
• Stay current on industry trends, platform updates, and seek Marketo Certified Expert (MCE) certification over time

Conocimientos

Lead lifecycle management

Campaign execution

Attention to detail

Herramientas

Marketo

Salesforce

Excel/Sheets

Descripción del empleo

Instructure is seeking a Marketing Operations Coordinator to join our Marketing Operations team. You will focus on campaign execution, operational excellence, and system optimization across Marketo, Salesforce, Openprise, and Outreach.

You will build, test, and deploy programs in Marketo, manage lead routing and scoring, troubleshoot issues with SDR leadership, and collaborate with Marketing, Demand Gen, Events, and Content teams to ensure scalable, high‑quality campaigns.