Marketing & Communications Lead, Mexico — Luxury Brand

Bulgari; Xico; Ibrido; MXN 900.000 - 1.200.000; Tempo pieno

Descrizione del lavoro

Bulgari seeks a Sr. Manager, Marketing and Communications for Mexico City. The role leads local marketing, PR, and events in alignment with regional strategy, HQ guidelines, and local priorities, aiming to strengthen brand visibility and commercial results.

The position reports to the Country Brand Director in Mexico with a dotted line to the Regional Sr. Director for Brand Communication & Marketing; hybrid work from Mexico City. Fluency in English is required; additional languages are a plus.

Competenze

• Bachelor's degree in Communications, Marketing or Business Administration required.
• MBA a plus.
• Minimum 8-10 years retail marketing experience including CRM, Client Experience, Events and Visual Merchandising.
• PR experience in the region with knowledge of the Mexican editorial market.
• Excellence and precision in budget management.
• Excellent presentation skills and strong organizational abilities.
• Experience in luxury brands and ability to handle ambiguity.
• English proficiency required; additional languages a plus.

Mansioni

• Implement the local annual marketing and communication plan aligned with regional HQ guidelines.
• Develop local press relations to maximize brand visibility and media coverage.
• Manage the market’s marketing and communication budget with Regional Office and Finance.
• Partner with Regional Trade Marketing and Performance Events teams to drive sales and client relationships.
• Define and execute promotional plans across all sales channels with local adaptation.
• Lead planning and execution of local customer, press, and trade events.
• Identify sponsorship and branding activations aligned with brand strategy.
• Monitor market trends and share insights for decision-making.
• Provide regular updates to the Country Brand Director on priorities and budget.

Conoscenze

Retail marketing

CRM

Events

Budget management

Brand management

Influencer relations

PR

Editorial negotiations

Formazione

Bachelor’s degree in Communications, Marketing or Business Administration

MBA

Strumenti

CRM systems

Descrizione del lavoro

Bulgari seeks a Sr. Manager, Marketing and Communications for Mexico City. The role leads local marketing, PR, and events in alignment with regional strategy, HQ guidelines, and local priorities, aiming to strengthen brand visibility and commercial results.

The position reports to the Country Brand Director in Mexico with a dotted line to the Regional Sr. Director for Brand Communication & Marketing; hybrid work from Mexico City. Fluency in English is required; additional languages are a plus.