Senior Marketing & Communications Lead - Mexico

LVMH; Ciudad de México; Híbrido; MXN 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

BVLGARI is seeking a Sr. Manager, Marketing and Communications to lead local marketing, communications, PR and events in Mexico City, aligning with regional strategy and HQ guidelines.

The role focuses on strengthening brand visibility and supporting commercial objectives across client, press, trade, and partner channels. You will manage local budgets, coordinate with regional teams, and drive campaigns that resonate with the Mexican market while maintaining BVLGARI’s luxury brand image and

Formación

• Bachelor’s degree in Communications, Marketing or Business Administration.
• Minimum of 8-10 years retail marketing experience, including CRM, Client Experience, Events and Visual Merchandising.
• PR experience in the regions mentioned, with knowledge of the Mexican editorial market.
• Excellence and precision in managing and controlling budgets.
• Skilled in preparing presentations.
• Excellent organizational skills and detail orientation.
• Experience in relevant luxury brands.
• Ability to deal with ambiguity.
• English proficiency is required; other languages a plus.

Responsabilidades

• Lead local execution of marketing, communications, PR and events in line with regional strategy and HQ guidelines.
• Develop and maintain local press relations to maximize brand visibility.
• Manage the market's marketing and communications budget with regional office and finance.
• Collaborate with Regional Trade Marketing and Events to drive sales and strengthen client relationships.
• Define and execute promotional plans across sales channels and adapt marketing materials locally.
• Plan and execute local customer, press and trade events; coordinate with stakeholders.
• Identify sponsorship and branding activations aligned with brand strategy.
• Monitor market trends and competitor activity; report to leadership.

Conocimientos

CRM

Client Experience

Events

Visual Merchandising

Budget management

Presentations

English proficiency

Educación

Bachelor's degree in Communications, Marketing or Business Administration

Descripción del empleo

BVLGARI is seeking a Sr. Manager, Marketing and Communications to lead local marketing, communications, PR and events in Mexico City, aligning with regional strategy and HQ guidelines.

The role focuses on strengthening brand visibility and supporting commercial objectives across client, press, trade, and partner channels. You will manage local budgets, coordinate with regional teams, and drive campaigns that resonate with the Mexican market while maintaining BVLGARI’s luxury brand image and