Fragrance Product Manager - Luxury Brand Growth

Puig SL; Ciudad de México; On-site; MXN 900,000 - 1,200,000; Full time

Job summary

Puig SL is seeking an experienced Marketing Manager for its Mexico City presence to plan and execute 360 campaigns in alignment with HQ guidelines. You will manage annual budgets for PR, POS activations, and events, while analyzing brand performance and coordinating with Trade Marketing, Retail, Commercial, and Operations teams.

The role requires 3–5 years in product management within Luxury Retail & Fashion, with education in Marketing, Business Management, or International Relationships, and

Qualifications

• Experience in luxury retail & fashion campaigns planning and execution.
• Strong analytical and numerical skills for budget tracking and performance analysis.
• Ability to coordinate with multiple teams (Trade Marketing, Retail, Commercial, Operations).
• Fluent English or strong business English communication.

Responsibilities

• Plan, execute and follow-up marketing campaigns per global guidelines.
• Administer annual budget for PR, POS activations and events.
• Analyze brand portfolio and sales data for HQ reporting.
• Coordinate influencer marketing and media campaigns with M&C teams.
• Collaborate with Sell-Through on actions to improve POS customer experience.
• Define education strategy with Training team for launches and fragrance culture.
• Plan distribution per retailer with Operations and contribute to high-end season campaigns.
• Develop online sales strategy with E-commerce teams.

Skills

Planning

Organization

Results oriented

Innovation

Problem solving

Communication

Numerical analysis

Teamwork

Education

Marketing

Business Management

International Relationships

Job description

Puig SL is seeking an experienced Marketing Manager for its Mexico City presence to plan and execute 360 campaigns in alignment with HQ guidelines. You will manage annual budgets for PR, POS activations, and events, while analyzing brand performance and coordinating with Trade Marketing, Retail, Commercial, and Operations teams.

The role requires 3–5 years in product management within Luxury Retail & Fashion, with education in Marketing, Business Management, or International Relationships, and