Marketing Engagement Lead

Takeda; Santa Fe; Presencial; MXN 900 000 - 1 200 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Annual performance bonus

Meal vouchers

Flexible work arrangements

Healthcare coverage

Resumo da oferta

Takeda in Mexico City (Santa Fe) seeks a senior marketer to own the local engagement strategy, translating central content into a locally executable plan across channels. You will design the customer journey, allocate budget, and orchestrate cross-functional teams to drive ROI and market competitiveness.

Applicants should have extensive pharma marketing experience, data and AI fluency, and the ability to localize strategy while managing field teams and compliant content, contributing to

Qualificações

• Degree in life sciences, marketing or business; advanced qualification a plus.
• Extensive pharmaceutical/healthcare marketing or omnichannel activation experience.
• Experience localizing central strategy and coordinating cross-functional engagement.

Responsabilidades

• Own the local engagement plan across channels with budget allocation.
• Design the local customer journey and optimize engagement quality.
• Brief/train field teams on brand messaging and deliverables.
• Convene cross-functional teams to drive buy-in and compliance.
• Analyze omnichannel performance and inform future strategy.

Conhecimentos

Omnichannel strategy

Customer engagement

Data analytics

AI fluency

Budget management

Cross-functional leadership

Formação académica

Life sciences / Marketing / Business degree

Ferramentas

CRM platforms

Modular content tooling

Descrição da oferta de emprego

Job Description

About the role:

• Own the local customer engagement strategy for assigned brand(s), translating Takeda’s central brand strategy and modular content into a locally executable plan.
• Design the customer journey and orchestrate omnichannel engagement across field and non-personal channels, managing local investment on an ROI basis.
• Feed performance, market and customer insights back to Marketing & Customer Excellence (MCE) to shape future brand strategy and content.
• Deliver local brand performance — market competitiveness

How you will contribute:

• Local situational analysis and customer insight — understand local customer needs, barriers, journey and competitive context to ground the engagement strategy (engagement-focused, not brand re-strategizing).
• Own the Local Engagement Plan — the core deliverable: an all-channel, all-tactic plan covering audiences / segments, objectives, channel mix and sequencing, module selection rationale, budget allocation, enablement needs, measurement plan and learning agenda. Develop it with cross-functional input and buy-in.
• Design the local customer journey and experience — own the local HCP / customer journey across touchpoints within the overall journey framework set centrally by Marketing Execution, and optimize engagement quality, not just channel activity.
• Set engagement objectives across channels — define goals, target audiences, key messages and content needs across face-to-face 1:1 (field / KAM), face-to-face many-to-many (meetings, congresses, events, advisory boards) and digital / non-personal channels.
• Brief and train field teams on brand messaging — equip field / KAM teams with the brand messaging and narrative and train them on message delivery; the Sales Lead owns the rest of field-team management, coaching and delivery.
• Sustain key-customer engagement and market proximity — act as a visible local point of contact for priority customers, maintain direct personal contact, and keep a first-hand read on the local market, competitor activity and unmet needs to inform engagement and MCE-developed strategy.
• Orchestrate cross-functional engagement — convene and direct commercial, medical and access partners around the engagement plan; lead or co-lead (with Medical) the local cross-functional engagement team to drive buy-in, shared processes and commitment, coordinating cadence and sequencing while respecting compliance processes and SOPs.
• Reuse-first modular content — brief for modular components rather than full campaigns, trust central content as the foundation, localize only where required within approved claims and business rules, and run efficient local MLR; provide clear requirements to the MCE Campaign Design Lead (Marketing Execution).
• Data, analytics and AI-enabled orchestration — interpret omnichannel performance data; work with next-best-action / decision engines and CRM; use AI to support content adaptation and personalization.
• Manage and optimize local engagement investment — own the local activity budget (meetings, congresses, events) and allocate it on an ROI basis across channels toward the highest-impact engagement.
• Hand off to MCE Campaign Activation Lead (Marketing Execution) provide a deployment-ready package (success metrics, timelines, owners, approvals) and align readiness gates and monitoring.
• Close the loop — convert performance data into next-wave optimization and feed structured insight, content / module gaps and recommendations back to MCE.
• Work within Marketing Excellence and Commercial Capabilities — apply the engagement methods, frameworks, playbooks and process standards they set.

What you bring to Takeda:

• Relevant degree (e.g., life sciences, marketing or business); advanced qualification an advantage.
• Extensive pharmaceutical/healthcare marketing, customer engagement or omnichannel activation.
• Experience localizing central strategy and content and orchestrating cross-functional, omnichannel engagement.
• Data, analytics and AI fluency; modular-content and MLR literacy with a reuse-first mindset.
• Experience managing activity budgets within compliance/MLR processes; agile, test-and-learn ways of working.
• Role-models Takeda’s six culture pillars: Patient-Centric, People-Minded, Respectful & Collaborative, Decision Effectiveness, Performance Culture and Enterprise Orientation.

What Takeda can offer you:

• Competitive salary + annual performance bonus
• Monthly restaurant and meal vouchers
• Flexible work arrangements
• Comprehensive Healthcare: Medical, Dental, and Vision
• Among other benefits

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Empowering our people to shine:

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, or any other characteristic protected by law.

Work Location: Mexico City - Santa Fe.

Locations

MEX - Santa Fe

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time