Lifecycle Marketing Strategy Lead for DTC Growth

un/common; México; Presencial; MXN 420.000 - 660.000; Jornada completa

Descripción de la vacante

un/common is seeking a Senior Strategist, Lifecycle Marketing to lead lifecycle strategy development for enterprise and high-growth DTC ecommerce clients. You will design lifecycle strategies across email, SMS, segmentation, loyalty programs, and tests to drive measurable revenue growth and engagement.

You will collaborate with internal teams and client stakeholders to guide lifecycle marketing strategy, develop strategic roadmaps, and support the success of assigned accounts.

Formación

• 5 to 10 years of experience managing retention marketing programs for DTC ecommerce brands
• Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs
• Extensive experience working with Klaviyo is required

Responsabilidades

• Develop lifecycle marketing strategies for assigned ecommerce client accounts
• Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours
• Identify lifecycle initiatives including automated flows, segmentation frameworks, experimentation plans, and cross-channel opportunities
• Evaluate retention program performance and recommend improvements that drive measurable growth
• Lead client strategy discussions and presentations
• Provide guidance on lifecycle marketing best practices and platform capabilities
• Address complex strategic questions and recommend solutions that support long-term client success
• Analyze lifecycle marketing performance data and translate results into actionable recommendations
• Develop reporting and presentation materials that communicate performance insights and strategic opportunities
• Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs
• Support clients in understanding program health and prioritizing future initiatives
• Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities
• Identify potential scope risks or resource constraints and communicate recommendations to the company contact
• Support prioritization of lifecycle initiatives based on business impact and feasibility
• Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution
• Provide strategic guidance and feedback on lifecycle initiatives being developed or executed
• Participate in internal discussions related to lifecycle program planning and experimentation strategies
• Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives
• Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices
• Identify opportunities to improve program performance and execution quality

Conocimientos

Retention marketing

Lifecycle strategy

Cross-channel marketing

Data-driven insights

Client communication

Educación

Bachelor's degree or equivalent experience

Herramientas

Klaviyo

Shopify

Descripción del empleo

un/common is seeking a Senior Strategist, Lifecycle Marketing to lead lifecycle strategy development for enterprise and high-growth DTC ecommerce clients. You will design lifecycle strategies across email, SMS, segmentation, loyalty programs, and tests to drive measurable revenue growth and engagement.

You will collaborate with internal teams and client stakeholders to guide lifecycle marketing strategy, develop strategic roadmaps, and support the success of assigned accounts.