Lifecycle Email & Loyalty Marketing Lead

Creative Work Club; Estado de México; On-site; MXN 541,907 - 812,861; Full time

Job summary

A fashion marketing firm is looking for a Retention Marketing Lead to drive customer engagement through targeted email campaigns. This role requires expertise in customer lifecycle marketing and strong analytical skills. You will collaborate with teams to optimize email strategies for both Canadian and U.S. markets. The ideal candidate will have experience in the fashion industry and possess excellent copywriting and graphic design abilities. Join us to enhance customer loyalty and increase revenue contributions.

Qualifications

• Strong understanding of customer lifecycle marketing and segmentation strategies.
• Analytical mindset with the ability to interpret marketing data.
• Excellent written English and copywriting skills.

Responsibilities

• Plan and execute approximately 3 campaign emails per week for both Canadian and U.S. markets.
• Collaborate with the Ecommerce Manager on the monthly content calendar.
• Conduct quality assurance testing, A/B testing, and UTM tracking.

Skills

Customer lifecycle marketing

Segmentation strategies

Retention-focused campaigns

Analytical mindset

Excellent written English

Graphic design skills

Email marketing optimization

Collaboration

Tools

Adobe Creative Suite

Photoshop

Job description

A fashion marketing firm is looking for a Retention Marketing Lead to drive customer engagement through targeted email campaigns. This role requires expertise in customer lifecycle marketing and strong analytical skills. You will collaborate with teams to optimize email strategies for both Canadian and U.S. markets. The ideal candidate will have experience in the fashion industry and possess excellent copywriting and graphic design abilities. Join us to enhance customer loyalty and increase revenue contributions.