Marketing Manager - Mexico

Crypto Pro Network; Ciudad de México; Presencial; MXN 895.576 - 1.253.806; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Work-from-home arrangement

Opportunities for career growth

Descripción de la vacante

A leading global blockchain ecosystem is seeking a Marketing Manager for México to lead local marketing efforts. The ideal candidate will manage campaigns and community engagement while collaborating with international teams. A strong background in digital marketing, bilingual in English and Spanish, and an understanding of the crypto market are essential. This role offers the opportunity to innovate within a diverse environment, a competitive salary, and remote work arrangements.

Formación

• 5+ years of experience in digital marketing roles.
• Experience in integrated marketing campaigns.
• Hands-on approach with strong project management skills.

Responsabilidades

• Drive and support the Marketing Plan for México and Colombia.
• Coordinate and define marketing campaigns.
• Create localized campaigns to drive user growth.

Conocimientos

Digital marketing

Bilingual in English/Spanish

Project management

Understanding of the crypto market

Copywriting

Branding and performance marketing

Herramientas

Social Media

AI tools for engagement

Descripción del empleo

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offers a wide range of products from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. We are looking for a Marketing Manager for México who will lead and execute the local Marketing Plan in México and Colombia. This includes global campaigns and local campaigns for the local user, plan activations, event participation in the country, and engagement with the community. The focus is to drive key metrics through a full funnel approach, from acquisition to engagement and conversion.

Responsibilities

• Drive and support the strategic Marketing Plan which includes strategy, planning and execution. It also means hands‑on tasks such as creating campaigns and implementation, working in collaboration with central teams (i.e. Creative, partnerships, brand, product) to create adaptation and localizations, evaluation, implementation, and reporting.
• Coordinate and define all aspects of México’s and Colombia’s marketing campaigns, such as growth mechanics, engagement activities and brand.
• Drive brand, communications and product campaigns.
• Create campaigns through the lens of the local consumer, considering Social Media, in collaboration with Paid, SEO and Engagement aspects.
• Act as the bridge between user‑acquisition campaigns and brand marketing. Champion a brand and user‑focused narrative in all areas to drive user growth and adoption.
• Drive new campaign ideas to increase conversion and product adoption.
• Maintain a campaign calendar, planning and clear campaign reporting, including local and global campaigns.
• Copywriting and proof‑reading campaign‑related communications.
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data‑driven recommendations to improve future performance.
• Innovate and implement test‑and‑learn strategies while delivering results.
• Support paid acquisition campaigns, referral campaigns and co‑marketing campaigns.
• Drive local events, community meet‑ups and educational efforts on the ground.
• Responsible for organization, execution and communication on social channels.

Requirements

• 5+ years of experience in digital marketing roles.
• Bilingual in English/Spanish to coordinate with overseas partners and stakeholders.
• Experience working with integrated marketing campaigns.
• Project management skills.
• Understanding of the crypto market in general.
• Experience or strong interest in copywriting.
• Good understanding of branding, performance marketing and analytics.
• Experience in Social Media, Community management and influencer marketing is a plus.
• Hands‑on approach.
• Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant.
• Familiarity with AI tools for community engagement, content generation, user segmentation, or campaign automation (e.g., ChatGPT, Midjourney, Notion AI, Discord/Telegram AI bots).
• Has worked in international teams and has experience managing projects with numerous stakeholders.
• Strong sense of responsibility and resistance to stress.
• Self‑motivated and results‑oriented.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world‑class talent in a user‑centric global organization with a flat structure.
• Tackle unique, fast‑paced projects with autonomy in an innovative environment.
• Thrive in a results‑driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team).

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