Lifecycle & Analytics Marketing Manager, Mexico

Servicios Comerciales Amazon Mexico S. De R.L. De C.V.; Xico; Vor Ort; MXN 600.000 - 900.000; Vollzeit

Zusammenfassung

Servicios Comerciales Amazon Mexico S. De R.L. De C.V.

seeks a data-driven marketing professional to drive customer growth for Amazon Mexico's categories through lifecycle and outbound marketing, and to own the reporting that powers our Category Marketing team. You will develop and execute lifecycle and outbound strategies across Push, Email, and WhatsApp, moving customers from acquisition through retention, with a focus on Prime adoption and category-wide initiatives.

Qualifikationen

• 1+ years of professional non-internship marketing experience.
• Experience in a marketing role and proficient with analytic tools.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Bachelor's degree or equivalent.
• Speak, write, and read fluently in English.

Aufgaben

• Lead category lifecycle strategy: analyze each category's customer funnel and plan and launch category-specific lifecycle initiatives.
• Coordinate execution of category lifecycle and Prime initiatives with lifecycle and Prime teams.
• Own category outbound marketing: create campaigns for priorities and events, optimize performance across categories.
• Drive experimentation across outbound channels and scale what works.
• Own BI and reporting for the Category Marketing team: standardize metrics for reviews with drill-downs.
• Deliver deep dives on campaign and funnel performance with clear recommendations.
• Collaborate cross-functionally with Marketing, Lifecycle, Prime, Category Management, Vendor Management and BI teams.

Kenntnisse

Marketing experience

English fluency

Analytical mindset

Ausbildung

Bachelor's degree or equivalent

Tools

Excel

Tableau

Jobbeschreibung

Servicios Comerciales Amazon Mexico S. De R.L. De C.V.

seeks a data-driven marketing professional to drive customer growth for Amazon Mexico's categories through lifecycle and outbound marketing, and to own the reporting that powers our Category Marketing team. You will develop and execute lifecycle and outbound strategies across Push, Email, and WhatsApp, moving customers from acquisition through retention, with a focus on Prime adoption and category-wide initiatives.