Category Marketing Manager - Mexico (Lifecycle & Automation)

Amazon Inc.; Chihuahua; On-site; MXN 420,000 - 600,000; Full time

Job summary

Amazon Mexico is seeking a data-driven marketing professional to drive customer growth across categories through lifecycle and outbound marketing. You will own reporting for the Category Marketing team and collaborate with cross-functional partners to translate category needs into campaigns that acquire, engage and retain customers.

The role emphasizes analytical rigor, SQL proficiency, and an entrepreneurial mindset, with responsibilities spanning channel management (Push, Email, WhatsApp),

Qualifications

• 1+ years of professional non‑internship marketing experience.
• Experience in a marketing role and proficient with analytic tools.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience in a marketing role.
• Bachelor’s degree or equivalent.
• Speak, write, and read fluently in English, and have the ability to take direction in English.

Responsibilities

• Lead category lifecycle strategy: analyze each category's customer funnel and plan and launch category-specific lifecycle initiatives.
• Act as the point of contact for category-specific and company-wide lifecycle initiatives, coordinating execution with lifecycle teams.
• Own category outbound marketing (Push, Email, WhatsApp): create campaigns for company priorities and events; optimize performance.
• Drive experimentation across free outbound channels and WhatsApp; document learnings and scale what works.
• Own BI and reporting for the Category Marketing team: standardize weekly, monthly and quarterly metrics.
• Deliver deep dives on campaign and funnel performance with clear recommendations to teams.
• Increase category team adoption of lifecycle self-service tools and gamification programs.
• Lead efficiencies through AI and automation: semi-automated campaigns and automated reports.
• Collaborate cross-functionally with Marketing, Lifecycle, Prime, Category Management, Vendor Management and BI teams.

Skills

Marketing experience

Analytic tools

Excel/Tableau

English fluency

Non-internship experience

Education

Bachelor’s degree or equivalent

Tools

Excel

Tableau

Job description

Amazon Mexico is seeking a data-driven marketing professional to drive customer growth across categories through lifecycle and outbound marketing. You will own reporting for the Category Marketing team and collaborate with cross-functional partners to translate category needs into campaigns that acquire, engage and retain customers.

The role emphasizes analytical rigor, SQL proficiency, and an entrepreneurial mindset, with responsibilities spanning channel management (Push, Email, WhatsApp),